August 3, 2022

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Merely delivering a product or service to your clients isn’t enough these days.

You need to dial into their emotions.

Understanding what moves and motivates your customers –– what strikes an emotional cord with them –– will serve them and you better in the long run. ?

Brand intimacy between company and client is essential in crowded marketplaces where competition is fierce. Understanding how your client feels – whether overwhelmed by decisions, insecure about the future, or excited about new technologies – will help you deliver targeted messaging/products/services that create an emotional connection, strengthen trust and build life-long relationships.

Best practices include:

✅ Determine what emotionally motivates your clients.

✅ Be authentic. Connect on a human level and avoid corporate speak.

✅ Practice empathy. Ask your clients questions. Pay attention.

✅ Reveal your caring side. Demonstrate your human side. Serve and support your community.

✅ Connect often. Put yourself in your client’s shoes and touch base frequently.

✅ Be a storyteller. It helps build strong traditions and is pivotal in creating an emotional connection.

✅ Employ social media to serve clients better and faster.

To understand what your clients need, you first need to understand how your clients feel.

What strategies have you used to connect emotionally with your clients?

Tags: business, business consulting, business growth, business performance, business transformation, career advice, client advisor, client connectivity, client emotions, client experience, client retention, clients, communication, entrepreneur, leadership, strategy, understand your clients