COVID changed the way a lot of us do business, including how meeting/event professionals and keynote speakers do their jobs.
A recent Forbes article highlighted the changing needs and desires of meeting/event planners since the pandemic began. Talent agencies and speaker bureaus shared what they’ve learned regarding speakers and the event industry.
๐ ๐๐ฒ๐’๐ ๐ด๐ฒ๐ ๐๐ผ๐ด๐ฒ๐๐ต๐ฒ๐ฟ.
Not surprisingly, following lengthy social seclusion, meeting attendees want more time to socialize with colleagues at events and less time in meeting sessions.
๐ ๐ฆ๐ฝ๐ฒ๐ฎ๐ธ ๐๐ถ๐๐ต ๐บ๐ฒ, ๐ป๐ผ๐ ๐ท๐๐๐ ๐ฎ๐ ๐บ๐ฒ.
Audience members want to participate in the discussion. They want to share their perspectives with speakers and not just be passive listeners.
๐ ๐’๐บ ๐ฏ๐ฎ๐ฎ๐ฎ๐ฐ๐ธ!
Speakers at in-person events are being booked again for virtual follow-up presentations to reinforce conference messages and engage with those who didn’t attend the event.
๐ ๐ก๐ผ๐ ๐พ๐๐ถ๐๐ฒ ๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐ฑ๐ถ๐๐ฒ ๐ถ๐ป.
The weight of the pandemic has lifted, but demand for virtual meetings hasnโt. Future pandemic concerns and potential travel complications continue to weigh on attendees’ minds, and bureaus and agencies are still fielding requests for speakers to appear at hybrid and virtual events for wider audiences.
๐ ๐๐ผ๐ป’๐ ๐ฟ๐๐๐ต ๐บ๐ฒ. ๐’๐บ ๐๐ฎ๐ถ๐๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐น๐ฎ๐๐ ๐บ๐ถ๐ป๐๐๐ฒ.
Agencies and bureaus accustomed to six to nine-month lead times for speaker bookings are now getting requests 8-12 weeks out from planners hesitant to commit.
What new trends have you noticed in the events industry?
Tags: communication, event, event management, event planning, event strategies, financial trends, future trends, global trends, information technology, innovation, inspirational, leadership, motivational, strategy, technology, technology futurist, technology trends, trends, trends futurist, virtual event
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