Chris Dyer

Who chooses this keynote?
Ideal for leadership conferences, corporate retreats, association events, and personal development audiences. Leaders, managers, emerging leaders, and cross-functional teams seeking a framework to strengthen culture, deepen relationships, and make better decisions at critical junctures.

Summary:
Every career, every relationship, every organization has defining moments that determine its trajectory. Most people recognize these moments only in hindsight. Chris Dyer’s Moments That Matter framework, drawn from his bestselling book of the same name, teaches leaders and teams to see moments coming, shape them intentionally, and scale their impact across the organization.

Chris Dyer identifies seven types of moments that matter: Inception, Transition, Decision, Recognition, Connection, Truth, and Culmination. Drawing on research, real-world case studies from organizations like IKEA, General Motors, and MetLife, and hard-won lessons from building and selling multiple companies, Chris Dyer gives audiences a practical methodology for designing moments that strengthen culture, deepen relationships, and drive better decisions.

What Your Team Will Walk Away With:

• A framework to identify and prepare for the seven types of moments that shape outcomes
• Tools to recognize moment signals before they pass: somatic signals, resistance signals, and disproportionate impact signals
• Strategies to design recognition, onboarding, and team connection moments that strengthen retention and engagement
• A personal moments audit they can apply immediately to their leadership, relationships, and career decisions

Who chooses this keynote?
VPs of Sales, CROs, and sales leaders responsible for pipeline, revenue targets, and team performance. Ideal for sales kickoffs, national sales meetings, and revenue-focused conferences where the audience is 50+ reps or mixed sales/leadership.

Summary:
Most sales keynotes teach a system. Chris teaches your team to think more strategically about every part of the sale, using what’s already working, adapted to how they actually sell. 87% of sales training is forgotten within a month, not because reps don’t care, but because rigid methodologies don’t stick. This keynote installs five thinking shifts your team will actually use, because they adapt to how your reps already sell. No system to buy. No certification to upsell. Just sharper thinking.

Outcomes:
Shorter deal cycles, stronger executive conversations, protected margins on pricing, and pipeline built through smarter selling. Reps leave with thinking frameworks they actually use because they adapt to how they already sell.

The five field-tested moves:

1. One-Size-Fits-One Selling: stop using one-size-fits-all pitches, read each buyer’s situation and adapt in real time.
2. Credibility & Fluency: establish trust early so buyers see reps as strategic partners, not vendors.
3. Ladder of Abstraction: know when to talk strategy with executives and when to get tactical with practitioners.
4. Sensemaking Seller: guide buyers through confusion, competing priorities, and internal politics without losing control.
5. Price & Closing Confidence: stop leading with discounts, reframe value, and handle price objections with confidence.

Participants will be able to:

✓ Tailor every conversation to the specific buyer’s situation
✓ Match messaging to the right altitude for each audience
✓ Build credibility faster and position as a strategic partner
✓ Navigate complex buying decisions with multiple stakeholders

Who Chooses this keynote?
Ideal for company-wide audiences, all-hands meetings, and mixed-role groups in organizations facing rapid change, fast growth, or disruption from AI and innovation. Also a strong fit for industry conferences where attendees are navigating market shifts, regulatory change, or workforce transformation.

Summary:
AI, shifting workforce expectations, hybrid models, and market volatility are hitting organizations simultaneously. Teams feel the pressure but lack the tools to respond productively. In this energizing keynote, Chris Dyer delivers a practical roadmap for thriving when the pace of change feels relentless, built on three proven pillars: transparent communication that builds clarity and trust, boundary-honoring collaboration that strengthens teamwork and respect, and the seven types of rest that protect well-being and sustain energy.
Chris Dyer draws on his experience as a CEO who grew a fully remote company through two recessions and a pandemic, as well as insights from his work with organizations including NASA, Intuit, and Caesars. Attendees leave with meeting hacks that free up time, email strategies that reduce overwhelm, and boundary-setting approaches that prevent burnout while strengthening relationships and fostering a culture of belonging.


What Your Team Will Walk Away With:
Resilience and adaptability mindsets for navigating uncertainty
Practical communication and collaboration tools they can use immediately
Energy management strategies rooted in the science of rest
Confidence to lead through disruption from AI, organizational change, and market shifts

Who chooses this keynote?
VPs of Sales, CROs, and sales leaders responsible for pipeline, revenue targets, and team performance. Ideal for sales kickoffs, national sales meetings, and revenue-focused conferences where the audience is 50+ reps or mixed sales/leadership.

Summary:
Most sales keynotes teach a system. Chris teaches your team to think more strategically about every part of the sale, using what’s already working, adapted to how they actually sell. 87% of sales training is forgotten within a month — not because reps don’t care, but because rigid methodologies don’t stick. This keynote installs five thinking shifts your team will actually use, because they adapt to how your reps already sell. No system to buy. No certification to upsell. Just sharper thinking.

Outcomes:
Shorter deal cycles, stronger executive conversations, protected margins on pricing, and pipeline built through smarter selling. Reps leave with thinking frameworks they actually use because they adapt to how they already sell.

The five field-tested moves:
1. One-Size-Fits-One Selling: stop using one-size-fits-all pitches, read each buyer’s situation and adapt in real time
2. Credibility & Fluency: establish trust early so buyers see reps as strategic partners, not vendors
3. Ladder of Abstraction: know when to talk strategy with executives and when to get tactical with practitioners
4. Sensemaking Seller: guide buyers through confusion, competing priorities, and internal politics without losing control
5. Price & Closing Confidence: stop leading with discounts, reframe value and handle price objections

Participants will be able to:
Tailor every conversation to the specific buyer’s situation
Match messaging to the right altitude for each audience
Build credibility faster and position as a strategic partner
Navigate complex buying decisions with multiple stakeholders
Price with confidence, close without discounting, and hold margins

Why culture is not an art, but a science https://youtu.be/d3b_Mv26jPc

Who Chooses this keynote?
Corporate buyers for leadership events, Large Conferences

Summary:
Are you stuck figuring out where to focus (WTF) to improve engagement and performance? After years of research and countless interviews with top leaders across industries, Chris Dyer has uncovered seven key ingredients that matter in every workplace. These unconventional factors have the power to transform any culture, kick-starting productivity, performance, and profits.

In this dynamic and interactive keynote, Chris shares the seven things every leader can do better to improve culture and make a real difference, from the C-suite all the way down to new managers. Audience members will assess their effectiveness with all seven pillars of workplace culture and learn where they stand. This keynote has been shared with tens of thousands of people, averaging 4.9 out of 5 stars and comes from his best-selling book: The Power of Company Culture.

Seriously, WTF?! Do you make your employees’ strengths stronger or improve their weaknesses? Come find out!

Learning Objectives:
Uncovering the top seven things that make a difference at work
Learning how to better budget time and effort to make improvements
Developing a personal plan to connect with your employees and determine WTF
Identifying tactical tips to change your culture for the better