David Meerman Scott

Marketing and Sales Strategist, Entrepreneur, Investor and Advisor to Emerging Companies, Bestselling Author

Topics: Business Growth, Strategy, Branding & Marketing, Communication, Inspirational & Motivational, Entrepreneur, Best Selling Author, Business, Business Leadership, Leadership, Professional Development, Success, TED Speakers, Thought Leadership, Corporate Culture, Customer Experience, Elite Performance

Contact us for David Meerman Scott speaking fees and availability

Biography

David Meerman Scott is a master of the new rules for growing business, spreading ideas, and generating attention in our always-on, Web-driven world. Advance planning is out – speed and agility are IN! Scale and media buying power are no longer a decisive advantage. Instead, Real-Time is the mindset — and content matters – you are what you publish! Those who can be fearless and put away old strategies and tactics in favor of a new way will reap the rewards.

David is an internationally acclaimed sales and marketing/PR strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed, and capture hearts and minds for their products, services, and ideas. He is the author or co-author of 10 books (including three international bestsellers) with one million books in print. The New Rules of Marketing & PR, now in its 5^th edition with over 350,000 copies sold, is a modern business classic available in 29 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR is a Wall Street Journal bestseller, while Newsjacking and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is also co-author of Marketing the Moon (being made into a feature film entitled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.

David’s ideas have captured the attention of the most respected firms and organizations all over the world. He is an in-demand keynote speaker on sales and marketing who has appeared in more than 40 countries and on all seven continents. His tailored and high energy presentations are an entertaining and urgent call to action where fresh ideas are punctuated rapid-fire with bold images, video and success stories to energize audiences. He inspires them to set old ideas and fear aside and use these new tools and Real-Time strategies to achieve real, measurable, no-cost results and seize the initiative, open new channels and grow their brand. David’s groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way to engage the marketplace.

Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data, and strategies like newsjacking to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness, and command premium prices by using speed and immediacy as a strategic weapon.

David Meerman Scott is a lifelong globalist with real-world experience and an eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area, where he was marketing VP for two publicly traded U.S. companies. Losing his job following NewsEdge’s sale to Thomson Reuters gave David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.

In addition to his work as a writer, researcher, and international speaker, David is also an advisor to emerging companies that are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he serves as Marketer in Residence (successful IPO in October 2014), Mynd, RISEcx, Set The Set, SlapFive, VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.

Contact us for David Meerman Scott fees and availability

Videos

Speech TopicsExpand each topic to learn more

BE FEARLESS: REAL-TIME MARKETING & PR GET RESULTS

Break out and breakthrough by engaging customers on their own terms. Business is different today. We all know it. It’s a scary idea to set aside outdated beliefs and dusty old strategies but those old ways are costing you money. It’s time to be fearless. Get over the fear of trying something new, the fear of change, and the fear that it might not work the first time. David Meerman Scott leads the way and outlines fresh, measurable and low- and no-cost
strategies – like Newsjacking – to instantly and directly reach your audience. Scott’s informative, entertaining and high-energy presentations shine a light on the best examples of success from a wide variety of large and small organizations – from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. He’ll energize the audience and show people how to get found at the exact moment buyers are looking. Social
media are the tools but it’s a Real-Time mindset that drives strategy in a world where speed and agility win – not the biggest budget. Shift from the controlled and message-driven advertising/PR paradigm and learn to win hearts and minds by creating content that people are eager to consume and share.

FEARLESS SALES – POWERING SOCIAL SELLING IN REAL-TIME

The way most companies sell is not aligned with the way people buy. That’s a problem. Buyers are bypassing the traditional selling model altogether. They’re learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). At the same time, the boundary between the sales and marketing efforts has gotten blurry – so blurry it’s almost not there. These changes have driven a revolution in how sales and service are done. It’s time to stop thinking in the past and get fearless about how to engage customers. Social selling is the most effective approach and speed is the ultimate competitive weapon. Nothing is faster than Real-Time because you reach buyers on their timetable, not yours. It’s natural to fear trying something new or different – change is never easy. David Meerman Scott shows how the best salespeople (and sales organizations) have become information curators – communicating by delivering the precise information
buyers need at just the right time and in just the right way. Real-Time social selling gains more customers with fewer resources and David offers concrete examples of small and large companies achieving sales success right now.

BEYOND THE KEYNOTE

David Meerman Scott is available to deliver sales and marketing workshops which provide a step-by-step framework for implementing Real-Time sales or marketing/PR strategies. These sessions drill down to explore tactical, actionable plans to reach buyers directly and in Real-Time. Learn powerful ways to create content that gets attention using blogs, viral marketing, podcasts, online video, search engine marketing, and online thought leadership. Programs are custom-tailored to suit unique needs. Please inquire for specific details.

REAL-TIME MINDSHIFT – IN-PERSON TEAM COACHING SESSION

Get your team together and roll up your sleeves! David Meerman Scott comes to your office to coach your team to re-imagine ways to reach your audience. Learn to take advantage of new Real-Time marketing and sales realities. Then set your organization up to exceed your goals by implementing new low-cost (and no-cost) strategies and tactics in that are proven to grow business. By the end of the day with David, your team will be eager to implement the new ideas. Everybody will be armed with a clear set of objectives and actionable & fresh Real-Time approaches that create immediate results. The live coaching session works because David tailors each one from the ground up for your specific needs. He’s conducted events at dozens of varied organizations around the world including Dow Jones, Microsoft, United States Marine Corps, NY Islanders, Century 21, Jackson Healthcare, National Geographic, and many more.

Testimonials

David, you delivered the most practical and powerful marketing presentation I’ve seen. Outstanding! Thank you!

– Author, life and business strategist Tony Robbins Holdings, Inc.

The room was electrified by your presentation – and it created a wave of excitement and engagement that pulsed throughout the entire day! In a word: awesome! The energy, intelligence, and savvy were in evidence with every slide. I can’t thank you enough.

– Marc Kaplan Associate Dean Columbia University School of Nursing

Energy, professionalism, numerous practical examples, sense of humor - these are the perfect characteristics of David’s sensational speech during Harvard Business Review Poland's Elite Sales Program conference. David provided top level managers with tools, methods and applicable knowledge on selling in the world of new technologies. The speech was highly energetic and very practical. David’s approach made the event one of the highest rated conferences organized by HBRP. I sincerely recommend David as a speaker – he makes the event absolutely memorable!

– Magdalena Pielak Conference and Events Director Harvard Business Review Poland

chat David has always been one of my favorite business authors and has been an inspiration for me and my team in building our worldwide marketing capability so he was a natural choice for speaker to kickoff for our inaugural B2B social marketing event in India. Working with David on the event exceeded my expectations. He is professional yet personable and warm and is an engaging speaker. Our audience (#b2bconnect) really connected with David and his examples on real-time marketing. Would definitely recommend David if you’re looking to do the same.

– John Eng Head of Marketing, Asia Pac & Japan LinkedIn

David did great. I wanted energy the morning of day of the event and he delivered. Besides the energy, his message resonated with our partners in the audience as well as our internal Red Hat attendees. I would highly recommend him for other companies looking a ways to improve their marketing particularly around social media.

– D. Robert Martin VP, North America Partner Sales Red Hat, Inc.

Booksby David Meerman Scott

FANOCRACY

THE NEW RULES OF MARKETING & PR

THE NEW RULES OF SALES & SERVICE

REAL-TIME MARKETING & PR

MARKETING THE MOON

MARKETING LESSONS FROM THE GRATEFUL DEAD

EYEBALL WARS

WORLD WIDE RAVE

Insights from David Meerman Scott

Watch our full conversation here: Lessons from Fandom & Event Experiences for Business Success

"Experience matters, but understanding how to apply what’s new is key."

- David Meerman Scott

"AI isn’t replacing marketing; it’s transforming it."

- David Meerman Scott

"Experience is super, super important, but it's only really the experience plus the understanding of how to apply what's going on that's new and different."

- David Meerman Scott

"How cool is it to understand your technology deeply and then work with it to enhance the experience?"

- David Meerman Scott

"The experience is valuable, but it can't be the end. It can't be the only thing. It's the vehicle for which what you want to transmit and then have it last over time."

- David Meerman Scott