Should you hire a speaker with name recognition?
Could be a good idea or not!
The real question is, why do you want a big-name speaker?
👉 Your event will stand out as special and unique
👉 Leveraging their name recognition for marketing your event
👉 They bring excitement, energy, and an overall “buzz” to your event
👉 Awesome photo opportunities, stories, and memories that last a lifetime
Big-name speakers often come even with bigger challenges.
👉 Often costly
👉 Limited flexibility with the type of presentation (moderated conversation, prepared remarks, or otherwise)
👉 Sometimes restrictive marketing opportunities
👉 Low acceptance rate of an offer to speak
👉 Higher cancellation probability
Often the search for a keynote speaker who has name recognition overshadows getting the right fit for your theme and your audience.
Can you have a keynote speaker with name recognition that also fits your theme and serves your attendees?
Yes, but don’t fall into this trap…. Are you bringing in a keynote speaker only for…
👉 Using the speaker to attract more registrations
👉 Thinking you will attract more sponsors
👉 All attendees will just love it
How does all of this align with the goal of your meeting or your message or theme?
Why do you think you need a big-name speaker?
We book them all the time with great success, but we get clarity with our clients around the risk versus reward.
Are you doing the same?
Tags: business, celebrity, entrepreneur, inspirational, keynote speaker, leadership, motivational, speaker
Nothing short of impeccable! From start to finish The Keynote Curators provided exactly what we needed. Bravo!
– Diana B.
Insurance Association
We had a speaker cancel at the last-minute. Without missing a beat, The Keynote Curators offered several options to choose from. The replacement hit it out of the park. We avoided a potential disaster and looked good doing it. Thanks to The Keynote Curators.
– Yvette S.
Credit Union
Everything that was promised was delivered and more. The VIP Meet & Greet that was arranged was the difference make for our sponsor. It could not have gone any better. Thank you to The Keynote Curators for being a true partner.
– Grace H.
Financial Services
For the last ten years we have worked with Seth in booking our speakers. Each year he outdoes the previous year. Excited to see who we have next year.
– Cecily R.
Medical Devices
We have used several different agencies, but The Keynote Curators is the one that goes the furthest in understanding our meetings’ goals and messaging. This is the difference maker for us and is the reason why we continue to work with them.
– Nancy M.
Agriculture Association
We’ll connect so we understand your needs to curate a selection of great speakers.
We’ll manage all the details so you will be confident with your choice.
Inform & educate your participants to ideas that transform their work & personal life.
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Booking a Keynote Speaker: The Essential Checklist
