Biography

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Charlotte Jones Anderson, Dallas Cowboys Owner, Executive Vice President and Chief Brand Officer, oversees all business operations, strategies and applications surrounding the team’s brand as it is presented to fans worldwide. Working in the executive office since 1989, Charlotte’s experience has propelled her forward as one of the most innovative and versatile executives among women in professional sports and executives as a whole. Charlotte’s vision and direction leads the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing and community relations.

Charlotte Jones Anderson played an instrumental role in the design and development of The Star in Frisco, the Dallas Cowboys World Headquarters, team training facility and event center located in Frisco, Texas. Opened in 2016, the 91-acre mixed-use development serves as the team’s headquarters and a destination for shopping, dining, nightlife, athletics, fitness, events, hotel, luxury residential living and commercial real estate.

She played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium, the renowned state-of-the-art venue that opened in Arlington, Texas in 2009. Under Jones’s guidance, the venue has played host to some of the highest profile sports and entertainment events in the world – among those are Super Bowl XLV, the 2010 NBA All-Star Game, the 2014 NCAA Men’s Final Four, the annual Cotton Bowl Classic and the first-ever College Football Championship game in 2015. Charlotte Jones Anderson was instrumental in bringing the Academy of Country Music Awards to AT&T Stadium to celebrate the 50th anniversary, breaking ratings and attendance records, as well as WrestleMania 32 which broke WWE’s all-time attendance record.

Charlotte Jones travels across the country speaking on philanthropic initiatives, brand innovation and cultivating the most valuable sports franchises in the world.

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Videos

Dallas Cowboys CBO Charlotte Jones Anderson Expands The Brand | Forbes

Jerry Jones and Charlotte Jones Anderson Speak at Dream Ball 2016

Dallas Cowboys' Charlotte Jones Anderson on branding an NFL organization I On Her Turf I NBC Sports

2011 Annual Dinner keynote - Charlotte Jones Anderson

Outside the Huddle with Charlotte Jones Anderson

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Speech TopicsExpand each topic to learn more

How Passion, Leadership and Innovation Have Shaped the Star

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Testimonials

Charlotte was a fantastic, engaging speaker and everyone who attended the event got a once in a lifetime experience. She was very easy to work with.
– Lamar University College of Business

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Blog Posts

Brand Trust Strategies Every Event Pro Needs to Know

Learn how event professionals build brand trust through integrity, consistency, and small details, with insights from brand expert Denise Lee Yohn.

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Creativity Strategies That Transform Workplace Culture, with Nir Bashan

Creativity transforms workplace culture when leaders treat it as a learnable skill, not a personality trait. Nir Bashan explains how.

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The Reach-Out Rule for Mental Health

One simple rule for mental health this May: if someone crosses your mind, reach out. No agenda. Just humanity.

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Playing the Game of Life: Events and Experiences That Actually Transform

Events create human collision points that digital tools can't replicate. Here's why in-person experiences matter more than ever, with insights from Jess Ekstrom.

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Courageous Leadership Skills Every Event Planner Needs

Discover the courage mindset event planners need to lead with confidence, manage risk, and thrive in high-pressure event environments with insights from Julian Pistone.

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The Adventurer’s Guide to Resilience with Squash Falconer

Resilience keynote speaker Squash Falconer shares how self-trust, smart decisions, and redefining failure build elite performance.

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