Jay Baer

How to Keep it Real and Win in This Age of Automation

Every company is racing toward the same AI-powered finish line. But what if that's the wrong race to run?

While your competitors chase the next automation breakthrough, a counterintuitive truth is emerging from the data: In an AI-saturated marketplace, if you strategically invest in human connection, you will outperform the pack.

In Human.Kind, Jay Baer, Hall of Fame speaker, New York Times bestselling author, and strategy advisor to more than 700 iconic brands reveals the three-part framework that companies are using to turn the AI revolution into their core differentiator —by doing exactly what their competitors won't.

Jay Delivers These Truths (and more):
Why AI and automation are ultimately table stakes, not differentiators
Why your customers are experiencing "automation fatigue" (73% prefer human interaction for complex decisions)
Why companies adding strategic human touchpoints see 23% higher profit margins

What wins when AI and automation are everywhere?

Keeping. It. Real.

Strategically adding MORE personal touches to your customer interactions gains you these advantages:

Boosted trust in your brand
Increased word of mouth
Reduced customer churn
Happier team members

With relevant, specific, moving examples that will delight and motivate your people, Jay provides the recipe for embracing high touch when everyone else is embracing no touch. 

This program will change the way you think about AI, customer experience, marketing, and the fundamental relationship between your company and your customers.

This isn't about choosing sides in the human vs. AI debate. It's about purposefully using both to create a competitive moat that wins the heart, minds, and wallets of your customers.

The 3 Unbreakable Rules of Customer Loyalty

Customer expectations are always rising. Customers demand perfection (or nearly so) and they want it instantly. With customer experience often outweighing price as a deciding purchase factor, mastering crucial customer interactions is vital for success.

In Quick. Clear. Kind. The 3 Unbreakable Rules of Customer Loyalty, Jay Baer delivers an energetic, compelling, HIGHLY customized, and hilarious presentation backed by real data.

This keynote reveals the three essential components that foster customer loyalty: being quick, clear, and kind.

Attendees will learn actionable strategies to improve these pivotal areas, helping to win more customers and keep them coming back.

Elevate your customer experience and turn these non-negotiables into your competitive edge.

Key points in this program:

Why customer experience is the fastest route to growth
When customer experience stops and customer service stops
The three elements of your business that are non-negotiable for your customers, and where they’ll give you a pass
What customers really expect from your business category, and how to exceed it (without spending a fortune)
Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results
Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

Customer Experience in the Age of AI  


*INCLUDES PROPRIETARY RESEARCH*

The rules of customer loyalty are being fundamentally transformed. As artificial intelligence permeates consumers' daily lives, expectations for service speed, communication clarity, and authentic connections are reaching unprecedented heights.

In this energetic, compelling, and HIGHLY customized presentation, Jay Baer reveals how the AI revolution isn't just changing technology—it's permanently altering what customers demand from every business interaction. Backed by proprietary research and delivered with signature humor, this keynote explores how successful organizations are adapting their customer experience strategies for a world where AI has eliminated patience and amplified demands.

Attendees will discover:
How consumer adoption of AI tools is dramatically reshaping service expectations
Why traditional response times and communication approaches are becoming obsolete
The critical balance between leveraging automation and maintaining human connection
Actionable strategies for exceeding elevated customer expectations in this new reality

All attendees receive Jay's proven framework (developed through work with hundreds of major brands) with specific, actionable tactics that can be implemented immediately to thrive in this AI-influenced customer landscape.

How to Exceed Customers’ Need for Speed

How long are you willing to wait? If you’re like most of your customers, the answer is very little. In today's fast-paced market, your customers are deciding to buy from you based on how quickly you respond to their needs.

Speed is not just a luxury; it's a critical factor driving purchase decisions.

In "Time IS Money: How to Exceed Customers' Need for Speed," Jay Baer explores why over half of customers choose businesses that respond first, even at a higher price.

Discover why 2/3 of customers rate speed as important as price.

This engaging presentation will arm you with actionable insights and strategies to outpace your competition, exceed customer expectations, and turn speed into your ultimate
competitive advantage.

Key points in this program:

Why speed is the most important element of customer experience
How long consumers will wait to hear back from a business
How consumers feel when brands are faster (or slower) than they expect
The huge connection between responsiveness and revenue
Which generation is the most patient, and which is the least patient
Specific, concrete plans you can use to determine the perfect responsiveness (The Right Now) in any customer interaction
You’ll be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

How to Stand Out and Create Customer Conversations

The best way to grow any business is for your customers to grow it for you.

But achieving this requires delivering a customer experience that sparks conversations. Word of mouth drives 50% of all purchases, yet it's often overlooked. We can't assume our customers will talk about us—they need a compelling story to share.

In "Ignite a Word of Mouth Wave: How to Stand Out and Spark Conversations," Jay Baer offers a hilarious and interactive presentation filled with real-world examples and
cutting-edge research.

He reveals how to craft a unique story for your business, transforming customers into your most effective sales and marketing force.

This powerful keynote inspires real change among attendees, reshaping their understanding of how customer experience intersects with marketing, sales, and operations. The insights provided lead to significant growth and enhanced cooperation.

Key points in this program:

Learn how to grow your business with word of mouth
Discover why customers talk and why they remain silent
Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
Discover the 4 Requirements of a Talk Trigger
Learn the different types/categories of Talk Triggers
Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

And Boost Your Business

Haters aren’t your problem—ignoring them is.

In today's climate of complaint, people are more vocal with their dissatisfaction, making it feel like you're constantly managing negativity. But this rise in complaints actually presents a tremendous opportunity for growth.

In "Embrace Complaints and Boost Your Business," Jay Baer delves into The Science of Complaints—exploring why and where your customers (and team members) voice their dissatisfaction and how to convert it into a powerful business edge.

This eye-opening presentation equips attendees with critical steps to retain and delight customers in a disrupted era, where customer service has become a spectator sport.

Jay also shares strategies for effectively handling feedback, including negativity from colleagues and teammates, transforming discord into collaboration and growth.

Key points in this program:

Learn why customer expectations are rising faster than ever
Discover the huge disconnect between what customers and companies think about service
Learn the one, giant, recent shift that changed everything about customer service
Discover why praise is the most overrated thing in business (and in life)
Learn how to handle unhappy customers, online and offline
Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.