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Biography

SUMMARY

  • BUILD TRUST AT CRITICAL MOMENTS: As a journalist, Mariana learned to create trust quickly with world and business leaders. She also led her team into the unknown to cover hurricanes, earthquakes and conflict. Mariana shares real-world skills that everyone can use every day.
  • INCREASE SELF, TEAM, AND ORGANIZATIONAL TRUST: Mariana’s signature Architecture of Trust is a force multiplier. It closes the trust gap so decisions, collaboration, and execution all improve.
  • COMMUNICATE WITH GREATER IMPACT: Mariana helps leaders move forward in unpredictable times with confidence and communicate with clarity, authority, and authenticity.
  • TURN AUTHENTICITY INTO A BUSINESS ASSET: People learn to identify what makes them different and turn it into an advantage.
  • INTERACTIVITY CREATES CONNECTION: Mariana’s energy captivates people. She compels the audience to engage with her and each other, making her learnings personal so they stick.
  • BEYOND KEYNOTES–AN UNFLAPPABLE MODERATOR & HOST: Mariana spent 15 years as an award-winning television news reporter and anchor. Her energy, poise, and intelligence elevate any event to new levels.

From her earliest days, Mariana Atencio was drawn to people and stories. Combining them into a career in journalism was a natural fit. It was there Mariana honed an essential skill for her work – the ability to build trust and connection on purpose. That work gave Mariana a window to study human nature and organizations that led her to become an expert on trust.

The journey there wasn’t so simple. It began when she was mugged on a mountain trail in her native Caracas, Venezuela. As she knelt with a gun pressed to her forehead, she realized Caracas was a deteriorating place and she decided to pursue journalism in America.

Mariana knew America from spending summers there with her younger sister. Years later she spoke on the TEDx stage about those trips and the feeling of being an outsider struggling to adjust to a new country. That TEDx talk, “What Makes You Special,” catapulted Mariana onto the global stage and has been viewed more than 25 million times. It established her as a global authority on the power of authenticity as a trust multiplier.

A scholarship to Columbia University’s Graduate School of Journalism School paved the way for Mariana’s 15-year career. She went on to become a hard-working news anchor for Univision and a national correspondent for NBC News, also filing for ABC. Her reporting has been honored with a Peabody Award, a Gracie Award, and three national Emmy nominations.

Mariana reported from environments where the stakes were high and lives were upended – anything from Cat 5 hurricanes to international conflict zones. “I would engage people at one of the worst times of their lives, and I needed to build trust fast so they understood I was trying to bring their story and an understanding of their situation to the viewers,” she said.

Mariana also interviewed top leaders from politics, culture, sports, and business – from Pope Francis and the King of Spain to icons like Serena Williams and Rafael Nadal. Mariana translated their lessons into practical, leadership-ready frameworks. Today, she brings those tools to organizations and leadership teams, helping them close the Trust Gap so decisions move faster, collaboration strengthens, and execution becomes more consistent especially during periods of change.

The success of Mariana’s TEDx talk led her to expand her message in her bestselling book Perfectly You: Embracing the Power of Being Real, showing why “being real” is not a soft skill but the secret weapon in a world saturated with noise and AI-generated content.

Since leaving network news, Mariana has become a sought-after speaker on leadership, organizational culture, trust, and executive communication – as well as a host and moderator for high-profile gatherings, where she is known for guiding leaders in deep and candid conversations that deliver real insight. She is also the creator of The Trust Advantage newsletter.

Mariana is a frequent on-air analyst across major news networks, a Henry Crown Fellow at the Aspen Institute, and serves on the board of the future Smithsonian American Latino Museum in Washington, D.C.

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Videos

Speech TopicsExpand each topic to learn more

Real Matters: Building Trust at Eye Level

Everyone now has the same AI, the same data, the same tools. What separates you is whether people trust you – and trust is the one thing that cannot be faked. It builds higher-performing teams, more sales, and more revenue.

Peabody Award-winning journalist and bestselling author Mariana Atencio had to earn it when the stakes were highest – from interviewing world leaders making impossible decisions, Pope Francis to the King of Spain, to the teams she led into hurricanes and earthquakes. That is the ask now, at every level: lead people into the unknown without having all the answers.

Mariana delivers her Architecture of Trust: three layers, built in sequence – Self-Trust, Team Trust, and Organizational Trust – grounded in two decades of reporting and ongoing research with her global community of 1.7 million.

Then the audience proves it. Mariana leads a sixty-second exercise built on NYU neuroscience. It becomes the moment they talk about for the rest of the event, and a practice that changes how they show up in any room.

Real trust is built at eye level. Through strategic storytelling, humor, and live interaction, participants leave ready to build trust with colleagues, stakeholders, and customers. Because when organizations are real, they thrive.

Key Takeaways:
- Understand trust as the most valuable currency in the age of AI.
- Build self-trust on evidence you can point to, not a pep talk.
- Earn others’ trust in 60 seconds – at eye level, not in your inbox.
- Make your purpose visible, so people believe in what you’re building.
- Convert trust into faster decisions, shorter sales cycles, and people who stay.
- Practice it live in an exercise the whole room does together.

Audience: Leadership and business audiences – executive teams, leadership summits, all-hands and all-company meetings, sales kickoffs, and leadership development or high-potential programs. Strongest in technology, financial services, professional services, and any organization operating under pressure, change, or public scrutiny. Built for everyone carrying responsibility, not only the people with “leader” in the title.

Perfectly You: Embracing the Power of Being Real

Everywhere we look, we feel pressured to perform, conform, and be perfect. In the workplace – especially in times of change – that pressure shows up as overthinking, burnout, and a fear of being judged. But when people choose to show up as they are, they communicate more clearly, build stronger relationships, and work with greater confidence. For organizations, that brings increased engagement, performance, and retention.

Drawing from her viral TEDx talk “What Makes YOU Special?” (seen over 25 million times and translated into 13 languages) and her bestselling book Perfectly You, Peabody Award-winning journalist and executive communication coach Mariana Atencio shares her journey from chasing perfection to using her differences as an advantage.

In this presentation, Mariana’s signature energy, storytelling, and interactive approach give audiences practical tools to drop the armor and bring more of their real voice into how they work and live.

At the center of this keynote is Mariana’s four-step Authenticity Framework: [Your Uniqueness + Vulnerability + Purpose] × Network = Your Authentic Influence.

Audiences leave energized, connected, and ready to stand out, navigate change, and contribute – not by trying to be perfect, but by having the courage to be real.

Key Takeaways:
- Replace the pressure to be perfect with the confidence to be real.
- Learn and apply the four-step Authentic Influence Framework: [Uniqueness + Vulnerability + Purpose] × Network.
- Mariana’s signature “Perfectly You” card exercise helps people identify what makes them different and turn it into their greatest advantage.
- Learn the one prompt that strengthens your network on the spot.
- Three moments of interactive, full-room connection that will completely change the way you show up in your personal and professional life.

Audience: Company-wide and community audiences – annual employee gatherings, associations and industry conferences, Women’s events, and Latino, cultural, and community groups. A strong keynote for recognition and award ceremonies, and for teams moving through change, restructuring, and rapid growth.

Testimonials

Mariana provided some wonderful lessons and insights into her journey and how each of us can celebrate and share what makes us different. It was a fantastic opportunity for our employees to be inspired and to learn more.
– Director, Global Executive & Employee Communications, Microsoft
Mariana was powerful on stage, engaging, thought provoking and the perfect speaker for our flagship global annual conference held in Miami. She was such a pleasure to work with that she ended up interviewing and moderating two very critical panels for the agenda. Mariana’s experience and professionalism will make any company that chooses to work with her look great.
– Director, Marketing & Communications Head, Citi Private Bank
It was a pleasure working with Mrs. Mariana Atencio and her Team during Bacardi’s Spirit Forward event. Not only was she highly engaged and accessible from the very beginning of the planning process, but flexible and open to ensure that her speech flowed well with the Summit’s overarching theme. She was inspirational, motivational and real, and we received wonderful feedback from the attendees. We would be happy to work with her again
– Sr. Brand Manager - Bacardi USA, Inc.
Mariana inspires the next generation of women to carve their own path and dare to be themselves.
– Eva Longoria Bastón - Actress, Philanthropist & Business Woman
The next-gen voice - breaking all barriers.
– Jorge Ramos - Award-Winning Journalist
[Mariana’s] dynamic stage presence, storytelling, and facilitation skills have positively impacted our events and attendees.
– Chief Strategy & Development Officer, AT&T Inc.

Booksby Mariana Atencio

Perfectly You

Perfectly You

Insights from Mariana Atencio

Watch our full conversation here: Embrace Change & Authenticity to Find Your True Self

"When you have that sense of integrity and character, and show up honestly in the world, it really begins with showing up honestly about who you are."

- Mariana Atencio

"It ends up being the foundation of your integrity and character."

- Mariana Atencio

"Authenticity is simply being honest about who you are."

- Mariana Atencio

"Think about what it is you bring to the table that is uniquely you. Most executives haven’t even taken two minutes of their time to think about what I call the ingredients of their 'secret sauce.'"

- Mariana Atencio

"Integrity, if you want to stay in control, integrity if you want to be resilient in terms of any shakeups or changes that come up in your life because those are going to happen."

- Mariana Atencio

"Authenticity is like flexing a muscle. You need to work at it every day."

- Mariana Atencio

For Meeting Planners

In Mariana Atencio's Own Words

"So I cannot recommend him enough. It is, again, having someone that's going to curate your experience for you to be able to deliver your best, for you to be able to communicate that message that you're so passionate about and really touch people because, ultimately, that's why we are in this business. So, Seth, gracias."

- Mariana Atencio

"Seth helped me get to my rehearsal yesterday. Introduced me to key people. He told me, 'I would love for you to get to know so and so that we can continue growing your partnership and your relationship with this client." It has been a total gamecher for me having him on the ground."

- Mariana Atencio

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