Ryan Estis

Customer expectations and behavior are evolving faster than most sales organizations. B2B buyers considering a purchase now spend only 17% of that time actually meeting with potential suppliers and if comparing multiple suppliers, the amount of time spent with any one sales rep shrinks to 5%.
This reality requires a fundamental shift in go-to-market strategy and a radical evolution in seller skill and competency. Sales teams not only have to earn customer access from a position of expertise, but also use a new value-based, deeply customized approach to earn customer partnerships that can sustain growth into the future.
Ryan Estis is a former Fortune 500 CRO and sales transformation expert who teaches sales teams how to leverage this defining moment of transformation and change as a catalyst to create compelling differentiation in the customer decision journey to capture more market share.
Sellers will understand how to earn more customer access, position value over price, elevate customer confidence from a position of expertise, and drive decisions to close.
Inspired by compelling stories and actionable insights, each participant will leave acutely aware of how to humanize the sales process to build high trust/high value relationships that create partnerships for life.

Includes lessons from Prepare for Impact
We have changed. Work has changed. And employee attitudes and expectations have changed. We are seeing the largest evolution in our relationship to work in the last century.
Knowledge workers now expect their managers to be part of their support system and help them improve their employee experience as well as their life experience. But in a Gartner survey assessing the evolving role of management, only 47% of managers are prepared for this role.
Ryan Estis teaches leaders how to leverage this defining moment of change as a catalyst to improve performance and empower our people by embracing the principles of human-centered leadership.
Blending surprising truths with actionable insights and inspiring stories, Ryan guides leaders through an interactive experience that prepares them to lead agile, collaborative, digitally enabled teams equipped to thrive in this rapidly changing environment while delivering impact for all stakeholders (customers, employees, suppliers, investors, and communities).