Carol Kinsey Goman, Ph.D.

When first introduced to a female leader, followers immediately and unconsciously assess her for warmth (empathy, likeability, caring) and authority (power, credibility, status). Women are champions in the warmth and empathy arena, but lose out with power and authority cues – mostly because they fall prey to 10 common body language traps. Find out how to use body language that shows you are both
warm and powerful.

Great salespeople know the importance of great body language. Success in customer service, sales, and negotiations is heavily influenced by nonverbal factors, such as the way your gestures match the other person’s, the level of interest and energy in your voice, the amount of eye contact you use, and how well you can read (and respond to) nonverbal signals you get in return. Find out how to use body language as a valuable tool for gaining rapport, projecting credibility, uncovering deception, and closing the sale.

Body language is the management of time, space, appearance, posture, gesture, touch, facial expression, eye contact, and voice. When your verbal and nonverbal messages shift out of alignment, communication suffers and your impact is weakened. Aligning your body language with your key messages is the secret to increased leadership effectiveness. Find out how to nonverbally project confidence, build trust, inspire others, and convince skeptical audiences.

How to Build Your Leadership Presence

Leadership Presence is not an attribute automatically assigned to you because of your business results. It isn’t necessarily reflective of your true qualities and potential. Instead, it depends entirely on how others evaluate you. Being perceived as a leader when interacting with customers, peers, or executives, is the essence of leadership presence. Find out how to project confidence, retain your poise under pressure, present ideas decisively, and engage others in ways that are authentic, empathetic and motivational.

You may have a leadership title (or great leadership potential), but is that how others see you? Women face unique challenges when it comes to being perceived as a leader. You can’t avoid making an impression, but you can control the kind of impression you make. Find out how to develop the attitudes, actions, and strategies that give you presence, and most powerfully influence others to see you as the leader you truly are.