Howard Behar is a renowned business leader, author, speaker, and mentor who has influenced the lives of numerous men and women at all stages of their careers and at all levels and roles. Shaped by his experiences working in his parents Seattle market, schooled in operations and management in consumer-oriented retail business, and part of the leadership triumvirate that built the Starbucks brand, Behar is the ultimate “servant leader” who is known for such memorable lessons as “The Person Who Sweeps the Floor Should Choose the Broom” and “Only the Truth Sounds Like the Truth.”
For 21 years Behar led Starbuck’s domestic business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents. He served on the Starbucks Board of Directors for twelve years before retiring.
Howard now serves on the boards of several for-profit and non-profit organizations, including Education Element, iD Tech, The School of Leadership Studies at Gonzaga University. He is on the advisory boards of Anthos Capital, University of Washington Foundation, and a Trustee for The Sheri and Les Biller Family Foundation.
Howard is committed to the development and education of our future leaders and has been a longtime advocate of the Servant Leadership Model. After the successful publication of his first book, It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks (Portfolio, 2008), Howard now travels the world speaking to leaders, corporations, and students. His motivational message inspires everyone to be servant leaders and to lead with their values first.
Behar lives in Seattle, Washington, with his wife Lynn, and enjoys spending time with his children and five grandchildren. Boating is his favorite hobby, exploring the waterways from Seattle to Alaska.
Throughout a lifetime of filling his cup, Howard has sustained a work ethic and level of integrity which has had a profound impact on his own life the hundreds and even thousands of people who have been touched by his example.
During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now, he reveals the ten principles and the memorable wisdom that guided his leadership and success—and not one of them is about coffee.
Gratitude isn't about being nice; it's a performance tool. Learn how to design events that help attendees feel seen, process hard years, and leave inspired.
Read More
Discover the Best Artificial Intelligence Speakers for Retail & eCommerce Conferences and design AI agendas that grow revenue, CX, and loyalty.
Read More
Your guide to the best artificial intelligence speakers for insurance, with experts who turn AI trends into real carrier results.
Read More
Research reveals employees want respect and trust before advanced leadership techniques. Learn what really matters to your team.
Read More
Transform attendees into collaborators with proven community-building strategies that make your events memorable, meaningful, and worth returning to.
Read More
Audience engagement transforms when humor creates connection. Learn from Scott Bloom how laughter turns passive attendees into active participants at events.
Read More