Scott McKain

What to Do When “Great” Isn’t Good Enough to Grow Your Business

KEY AUDIENCE TAKEAWAYS:

- The ability to avoid the mistakes of commoditization
- Improved results from learning the specific steps to create distinction
- Improved appreciation of the importance of personal responsibility in organizational growth
- Expanded skills and thinking on the important issue of innovation
- Enhanced clarity about goals and organizational direction
- Knowledge of communication approaches that transcend generational differences
- Discovery of the specific steps required to deliver superior experiences for customers

Delivering What Customers REALLY Want

KEY AUDIENCE TAKEAWAYS:

The five steps of an Ultimate Customer Experience®
Why the experience – and not service – generates loyalty; and what you need to do to create it
The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively

How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction

KEY AUDIENCE TAKEAWAYS:

The Five Factors of Iconic Performance
The ONLY two factors upon which customers will judge you
Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
Improved results from learning the required steps for Iconic performance
Expanded appreciation of the importance of personal responsibility in team success
Advanced skills and thinking on the important issue of improving processes
Enhanced precision about goals and organizational direction

Creating Ultimate Employee Experiences in a Multigenerational Workforce

KEY AUDIENCE TAKEAWAYS:

Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
How generational differences can create distinction when we develop an open, accepting organizational culture
How to thrive in a workplace with multiple generations, and how to work with people who think differently than you
The role of mentors – including “reverse mentorship”…in other words, learning from those younger than you

How to Stand Out and Win in a Hyper-competitive Marketplace

KEY AUDIENCE TAKEAWAYS:

Sell the differences that make you a preferred choice
Four strategies to sell uniquely from your competition
How to transcend transaction and develop loyal relationships for more sales
The six key disconnections between sales professionals and their customers
Learn that we are chosen for our uniqueness – not our similarities