Jim McCann, Chairman and CEO, likes to make things grow. Just as he built an international business from a single Manhattan flower shop, McCann, CEO of 1-800-FLOWERS.COM®, has helped expand the definition of retailing while positioning his company as one of the world’s leading gift retailers.
Recognizing the enormous potential in providing on-the-go consumers with quality, gift-giving opportunities, McCann pushed traditional boundaries to create not just one, but several access channels. Today, 1-800-FLOWERS.COM® customers can send a wide variety of floral products and other thoughtful gifts around the block or around the world by clicking a mouse on a personal computer, walking into one of its stores, or by dialing a 1-800-number.
McCann acquired the 1-800-FLOWERS® number in 1986 after successfully building his own chain of 14 flower shops in the New York metropolitan area. Using a thorough understanding of his customer base and market, he focused on creating a reliable brand name and instilling a sense of trust and convenience in an industry that previously had no leader. As his business grew, McCann pioneered its entry into other retail access channels—going online in 1992 and opening a Web site in 1995. Today, 1-800-FLOWERS.COM has a well-known web site (www.1800flowers.com), and maintains strategic online relationships with a number of online services, including America Online, Microsoft Network (MSN), and Yahoo!.
McCann attributes much of his success to the training he received in his first job—as a social worker. As an administrator at St. John’s Home for Boys in Rockaway, New York, McCann recalls that he had to help underprivileged children learn how to overcome the scourge of poverty, drugs and despair. His experiences greatly influence the open management style he uses today.
McCann’s first book, Stop and Sell the Roses, was published in 1998. His latest book, Celebrations: A Joyous Guide to Holidays from Past to Present, was published in November 2001.
Active in numerous business and community organizations, McCann is on the national boards of directors of Gateway 2000, the National Retail Federation, Boyd’s Bears®, and Very Special Arts, as well as the boards of Hofstra University and Winthrop-University Hospital. He also supports programs for the developmentally disabled.
Jim McCann lives on Long Island with his wife and three children.
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This speaker tailors this topic for each event. Please let us know if you'd like us to source a topic description.
This speaker tailors this topic for each event. Please let us know if you'd like us to source a topic description.
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