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Biography

Joe Waters is a respected writer, speaker, consultant and expert on cause marketing and business giving.

He’s known for his popular blog, Selfishgiving.com, his expertise in creating and executing win-win partnerships between nonprofits and companies, and his wicked Boston accent!

Joe has been working with nonprofits and businesses for over two decades and has raised millions of dollars from local, regional and national corporate partners. He’s worked with many local and national companies, including Pepsi, Valvoline Instant Oil Change, Borders Books, Staples, Zipcar, Fuddruckers, Virgin America and The Boston Bruins.

A sought after speaker, Joe has presented to hundreds of organizations. He’s the author of three books, including Cause Marketing for Dummies, and has written for many publications, including Fast Company, QSR Magazine, Huffington Post, Forbes, Mediapost, Nonprofit Quarterly, Chronicle of Philanthropy and Healthcare Philanthropy Journal.

Joe’s been quoted in many publications, including The New York Times, Reuters, INC.com, and The Nonprofit Times. He’s also appeared on HuffPost Live.

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Joe Waters in Charleston - Highlights Revised.mp4

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Testimonials

Joe brought his unique knowledge on fundraising and marketing to a group of 70 domestic violence advocates who included nonprofit organizations, small business owners, corporate employees and partners. Attendees used Joe’s valuable information to develop plans for their own communities that they will implement over the coming year. Bravo!
– Laura Glaza, Allstate
Joe is the go-to guy for all thing cause marketing. He's an excellent trainer with deep knowledge of the subject matter, great real-life examples of successful campaigns, and a conversational presentation style that puts participants at ease. He cares about helping organizations be successful, and is available for follow-up questions and advice. And his curation of online resources is an absolute treasure trove!
– Suzanne Graney, Four Diamonds
A brilliant talk this morning. Joe was inspiring, funny and shared a wealth of knowledge. Such a refreshing, knock your socks off presentation and perfect for our UK audience.
– Jonathan Andrews, Conference Chair
Joe was an energetic and memorable presenter who engaged the audience from the moment he set foot in the room. He encouraged questions and really made attendees think about cause marketing on a much deeper level by bringing them into the conversation. Joe definitely brought us to the heart of cause marketing!
– Mark Shamley, President & CEO, ACCP
Our group was enthused by the insights and ideas you shared. They were engaged from the moment they met you. Thanks!
– Lori Tsuruda, President, Directors of Volunteer Administration (DOVA)
Joe Waters’ down-to-earth communication style really drove home the value of cause marketing for today’s nonprofit organizations. Our corporate partners were completely engaged throughout his presentation and eager to hear how their businesses could engage more effectively with us. Joe also delivered a presentation for our affiliate organizations who learned tangible ideas to execute cause marketing campaigns in their local communities. Feedback from our affiliates was that of resounding enthusiasm for how cause marketing could benefit them.
– Charley Shimanski, President & CEO, Rebuilding Together
Joe has been speaking at Cause Marketing Forum for many years and is consistently highly rated by attendees. He’s engaging, informative, practical and funny! He’s a leader in the industry, and it shows in his speaking.
– David Hessekiel, Cause Marketing Forum

Booksby Joe Waters

Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits

Cause Marketing For Dummies

QR Codes For Dummies

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Blog Posts

Events Under Pressure: How One Planner Won an Emmy with Six Days Notice

Discover how Emmy-winning event planner Gabriella Robuccio conquered live events with just six days' notice using boundaries and vulnerability.

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Why Relatable Leaders Build Stronger Teams (And How You Can Become One)

Discover engagement strategies fom expert Rachel DeAlto on how leaders can become more relatable and transform their workforce for the better.

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Why Top Event Planners Are Booking Storytellers (You Should Too)

Discover why storytellers create lasting impact at events through wonder, not just applause—transform your audience experience today.

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AI Networking Strategies That Actually Work in 2025 with Marketing Legend Seth Godin

Learn AI networking secrets from marketing expert Seth Godin on building peer circles that outperform traditional expert models.

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Negotiation Questions Every Event Professional Should Ask Before Walking Into Any Deal

Master negotiation questions with keynote speaker Alexandra Carter that transform anxiety into confidence whenever you're seeking better deals.

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Limits Become Leverage When You Change Your Story with Torsten Gross

Transform your limits into leverage with insights from quadriplegic race car driver Torsten Gross on resilience and redefining possible.

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