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Biography

Joe Waters is a respected writer, speaker, consultant and expert on cause marketing and business giving.

He’s known for his popular blog, Selfishgiving.com, his expertise in creating and executing win-win partnerships between nonprofits and companies, and his wicked Boston accent!

Joe has been working with nonprofits and businesses for over two decades and has raised millions of dollars from local, regional and national corporate partners. He’s worked with many local and national companies, including Pepsi, Valvoline Instant Oil Change, Borders Books, Staples, Zipcar, Fuddruckers, Virgin America and The Boston Bruins.

A sought after speaker, Joe has presented to hundreds of organizations. He’s the author of three books, including Cause Marketing for Dummies, and has written for many publications, including Fast Company, QSR Magazine, Huffington Post, Forbes, Mediapost, Nonprofit Quarterly, Chronicle of Philanthropy and Healthcare Philanthropy Journal.

Joe’s been quoted in many publications, including The New York Times, Reuters, INC.com, and The Nonprofit Times. He’s also appeared on HuffPost Live.

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Videos

Joe Waters in Charleston - Highlights Revised.mp4

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Testimonials

Joe brought his unique knowledge on fundraising and marketing to a group of 70 domestic violence advocates who included nonprofit organizations, small business owners, corporate employees and partners. Attendees used Joe’s valuable information to develop plans for their own communities that they will implement over the coming year. Bravo!
– Laura Glaza, Allstate
Joe is the go-to guy for all thing cause marketing. He's an excellent trainer with deep knowledge of the subject matter, great real-life examples of successful campaigns, and a conversational presentation style that puts participants at ease. He cares about helping organizations be successful, and is available for follow-up questions and advice. And his curation of online resources is an absolute treasure trove!
– Suzanne Graney, Four Diamonds
A brilliant talk this morning. Joe was inspiring, funny and shared a wealth of knowledge. Such a refreshing, knock your socks off presentation and perfect for our UK audience.
– Jonathan Andrews, Conference Chair
Joe was an energetic and memorable presenter who engaged the audience from the moment he set foot in the room. He encouraged questions and really made attendees think about cause marketing on a much deeper level by bringing them into the conversation. Joe definitely brought us to the heart of cause marketing!
– Mark Shamley, President & CEO, ACCP
Our group was enthused by the insights and ideas you shared. They were engaged from the moment they met you. Thanks!
– Lori Tsuruda, President, Directors of Volunteer Administration (DOVA)
Joe Waters’ down-to-earth communication style really drove home the value of cause marketing for today’s nonprofit organizations. Our corporate partners were completely engaged throughout his presentation and eager to hear how their businesses could engage more effectively with us. Joe also delivered a presentation for our affiliate organizations who learned tangible ideas to execute cause marketing campaigns in their local communities. Feedback from our affiliates was that of resounding enthusiasm for how cause marketing could benefit them.
– Charley Shimanski, President & CEO, Rebuilding Together
Joe has been speaking at Cause Marketing Forum for many years and is consistently highly rated by attendees. He’s engaging, informative, practical and funny! He’s a leader in the industry, and it shows in his speaking.
– David Hessekiel, Cause Marketing Forum

Booksby Joe Waters

Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits

Cause Marketing For Dummies

QR Codes For Dummies

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Blog Posts

The One Life Question That Separates Victims From Victors

One powerful question changed how keynote speaker John O'Leary chose to live his life. Discover the victim-or-victor framework that works for any challenge.

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Insights from Ross Bernstein on What Champions Do When Nobody’s Watching

Learn how champions think differently and build winning habits that transform teams from talented to unstoppable with peak performance speaker Ross Bernstein.

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7 Year-End Lessons From Keynote Speaker Every Event Planner Needs Before 2026

Learn 7 powerful year-end lessons from top keynote speakers to transform your event planning strategy and personal growth in 2026.

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The Event Budget Mistake Most Planners Make

Learn with Scott Bloom why smart event planners invest in professional emcees instead of expensive keynotes to create unforgettable multi-day event experiences.

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Analog Strategies That Reduce Digital Anxiety (From a Former White House CIO)

Learn how to calm digital anxiety with proven analog strategies from former White House CIO Theresa Payton that can help you restore your human connections.

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How Elite Teams Prevent Catastrophic Failures Before They Happen (Teamwork Lessons From a Fighter Pilot)

Navy fighter pilot Jack Becker reveals how elite teams catch errors fast, protect blind spots, and perform under pressure using proven teamwork strategies.

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