Natalie Setton

Vice President, Sponsorship & Consumer Products, Harlem Globetrotters & Herschend Entertainment Studios (US)

Topics: Branding & Marketing, Business, Media, Creativity, Customer Experience, Sales, Strategy

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Biography

Natalie Setton is the Vice President of Sponsorships & Consumer Products at Herschend Family Entertainment, the parent company of the Harlem Globetrotters. With over 18 years of experience working with branded intellectual property in the kids and family space, Natalie has a rich background in content distribution and licensing for iconic TV entertainment series, including Hasbro’s Transformers and My Little Pony brands.

She joined Herschend in 2019, following their acquisition of Ludorum, where she had an 11-year tenure, ultimately becoming Managing Director and overseeing all commercial, operational, and production aspects of the global pre-school brand, Chuggington. Prior to her time at Ludorum, Natalie led content distribution sales and licensing for TV Loonland.

Currently, Natalie leads all enterprise-wide sponsorships, global licensing, and consumer products for the Harlem Globetrotters and Herschend Entertainment Studios.

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Blog Posts

Embrace Your Authenticity and Lead Better Teams with Mike Robbins

Great teams aren’t built on talent alone—they’re built on trust, authenticity, and human connections. Learn more in our podcast episode with Mike Robbins.

Unlock Your Creativity With Progress And Bold Ideas

Embrace creativity, progress, and bold risk-taking to unlock innovation and empower personal growth in this week's newsletter.

How Businesses Can Use More Creative Thinking with Natalie Nixon

In this episode of The Keynote Curators Podcast, keynote speaker Natalie Nixon discusses her transformative approach to creative thinking in the workplace.

Why Embracing Imperfection Is the True Path to Success

Learn why progress, not perfection, is the key to success through empowering insights on resilience, positivity, and personal growth.

Become a Powerful Leader By Inspiring Others Through Your Actions

Executive coach and keynote speaker Amy Eliza Wong shares how she empowers leaders to transform everyday interactions into trust-building, impactful moments.

How Belonging Creates Workplace Magic with Adam “Smiley” Poswolsky

What if the secret to a thriving workplace lies in the power of belonging? Learn insights on business success with from keynote speaker Adam “Smiley” Poswolsky.