If the changes thrust upon us by the coronavirus did anything, they affirmed how much we value human connection in our daily lives.
David Meerman Scott, who helps companies and organizations define strategies to grow business, has been researching this idea of human connection for some time. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, David’s identified a seismic shift underway. Overwhelmed by nonstop superficial online communication, people are hungry for true human connection. Smart companies and organizations are winning by applying the elements of fandom – it’s not just for celebrities anymore…it’s rocket fuel to grow business.
David’s eleventh and latest book, Fanocracy, written with his millennial daughter Reiko, reveals the science behind fandom – the power of making business personal. He establishes how and why people become passionate about the things they love and how any company can create a fanocracy to harness the most energetic customer force in the world: die-hard fans. Companies and organizations of all sorts are doing it, including those from the most unlikely industries. David’s high-energy presentations highlight strategies and success stories of business fandom using bold images and video to energize and inspire audiences.
David’s ideas have captured the attention of respected firms and organizations all over the world – having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace.
David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials.
IMPORTANT NOTE: David Meerman Scott uses his full name professionally. Meerman is his middle name. When you first refer to him, please use his full name – “David Meerman Scott.” After that, feel free to refer to him as “David” or “Scott” or “Mr. Scott”.
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