Will Guidara

Will Guidara is the co-owner of Make It Nice, a hospitality group that currently includes Eleven Madison Park, the NoMad restaurants, and Made Nice.

A native of Sleepy Hollow, New York, Will has been immersed in the restaurant industry since the age of thirteen. A graduate of the School of Hotel Administration at Cornell University, Will began his dining room training at Spago Beverly Hills and attended culinary school in the north of Spain. He then went on to various roles throughout Union Square Hospitality Group, previously serving as general manager of Eleven Madison Park. He is also the co-founder of the Welcome Conference, an annual hospitality-driven event held in Manhattan that brings together the best minds from the world of hospitality for a day-long discussion.

Humm and Guidara purchased Eleven Madison Park, and under their leadership, the restaurant has received numerous accolades, including four stars from the New York Times, three Michelin stars, and was given the highest ranking on the list of the World’s 50 Best Restaurants in 2017. EMP has also received seven James Beard Foundation awards, including Outstanding Service and Outstanding Restaurant in America.

Will went on to open the food and beverage spaces at The NoMad Hotel with Daniel Humm. At The NoMad New York, they have received a three-star review from The New York Times, one Michelin star, and a James Beard Foundation award. The duo then opened The NoMad Bar, which has earned a top spot on the World’s Best Bar list, followed by Made Nice, a counter-service restaurant located in the NoMad neighborhood.

His latest book, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, teaches the essential lessons in hospitality that can be applied to any business.

Will and Daniel have also co-authored four cookbooks together: Eleven Madison Park: The Cookbook, I Love New York: Ingredients and Recipes, The NoMad Cookbook, and Eleven Madison Park: The Next Chapter.