Omar Johnson

Culture, Diversity, Marketing and Branding Expert, Former CMO at Beats by Dre and Former VP Marketing at Apple, Voted ‘Top 100 Black Thought Leaders’ by BlackList100

Topics: DE&I – Diversity, Equity & Inclusion, Branding & Marketing, Business, Entrepreneur, Finances, Music, Technology, Black History Month

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Biography

Omar Johnson is a marketing and branding expert, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment/sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Omar Johnson has created strong consumer connections with the brands he’s represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem – helping to take a $20 million company to a $1.1 billion dollar global icon and category leader.

Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.

Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”.

Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.

Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.

Videos

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Meeting People "Where They Are"

Many leaders and business owners are at a loss on how they can concretely affect change and grow their business in regards to diversity. Join us for a conversation with Omar Johnson, Former CMO at Beats by Dre, and Former VP of Marketing at Apple, Inc. as he shares his thoughts on how we can support our black employees, partner with the communities they serve, and make more conscious decisions in our marketing and branding efforts.

Marketing Brands With Authenticity and Emotion

Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.

The New Rules of Marketing: From Influencers to Ambush Marketing

When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones. In this talk, Omar shows how your company can incorporate guerilla techniques to gain market share.

Testimonials

Omar is a highly engaging presenter who will share with Domopalooza attendees how curiosity and creativity turned headphones from a commodity product into an experience, and how insights can drive influence. We’re thrilled to bring his experience to the Domopalooza stage.

– JOSH JAMES - Domo founder and CEO

I worked with Omar during the launch of Nike+ and Nike Sport Music marketing campaigns. Omar’s intelligence, clear communication, direction, passion and creativity are unmatched. In the simplest terms, Omar is a pleasure to work with and is a true treasure within this industry.

– TIM MULROONEY - Stance Marketing

Omar Johnson is one of the most talented marketing executives I’ve ever met and we couldn’t have built Beats without him.

– JIMMY IOVINE

My highlight for Domopalooza Day 1: Omar Johnson. I’m in awe of the marketing strategy for Beats by Dre.

– JESSICA WESSINGER - Domopalooza

Omar Johnson was my favorite keynote speech. I could relate on so many levels, especially fear being a great motivator in never allowing you to get complacent. I also loved the raw power of the presentation and how personal it was.

– MISCHA NAGDIMUNOV - Domopalooza

Omar Johnson is a fantastic speaker and extremely gracious. We gained valuable insights that we will use as an organization moving forward. His contribution to our event made it a great success.

– MICHAEL GRIFFITHS - VP Marketing & Communications at Pitney Bowes