A rising expert in his field, Zak Dychtwald explores the lifestyles and habits of Chinese Millennials through extensive dedication and research, to better understand the world’s consumers of today and tomorrow.
Zak Dychtwald is the founder and CEO of Young China Group, a think tank and consultancy focusing on China’s emerging identity on the world stage and the evolving East and West millennial mindset. He is the author of Young China: How the Restless Generation Will Change Their Country and the World, which explores how the country’s young generation, born after 1990, feels about everything. A 29-year old Columbia University graduate, he has spoken at forums and summits across four continents as a rising authority in his field.
Dychtwald speaks about the attitudes and consumer drivers of China’s 417 million millennials—who they are, how they stack up against global millennials, their impact on global innovation, what they want, and why they want it. This generation redefines every market they touch, and Dychtwald gives you an insider’s guide into understanding how this generation is changing the world.
China faced repeated lockdowns during the pandemic, reducing travel in and out of the country to a trickle. Meanwhile, the government was also shifting its longer-term economic and social policies. As China reopens, how much has society and the country’s approach to the rest of the world changed?
Come March, it will be time to take stock of what this Post-Covid chapter for China will look like.
Will Young China be the consumer engine they were before COVID? For areas like travel and luxury, it less a question of “what?” - an enormous release of pent up demand - and more a question of “when?” For other consumer sectors, the answers are less obvious after a year of an on-again-off-again economy that has left more young people counting their RMB than getting ready to splurge.
March also marks the newsworthy National People’s Congress, where the political agenda for the next stretch will be defined and Xi Jinping will likely be fully confirmed as China’s next General Secretary.
Potential questions to address:
- What do these protests mean and how has COVID impacted Young China’s view of their government?
- How has China’s middle class fared during this extended restrictive period?
- How is consumer confidence after the last year of shut- and slow-down?
- What are young people craving after nearly three years of COVID restrictions?
- How will the National People’s Congress this March define the regulatory 5-year future for China?
- What new workforce considerations are there, and will young people return to the high-pressure 1st tier city lifestyle they sought before?
- How are new competitive dynamics and “re-globalization” impacting China’s prospects?
While much of the Western world remains mired in a half-on/half-off limbo, offices, restaurants, retail spaces, and even night clubs are filling up in China. But not all sectors have rebounded equally, and the young generation’s outlook on consumption, work, and government has been impacted to its core. In this keynote, Zak explores how young China – the engine of China’s consumer and innovation economies – has reacted to recent events and how they are shaping up as global consumer, competitor, and collaborator.
This Session Will Explore:
- Was it seen as "worth it" in this new world? How has young China's financial outlook, retail, travel, and education been impacted by the pandemic? What habits changed in the short term, and what shifts might become the new normal?
- How resilient were young Chinese entrepreneurs in reacting to the "New Normal"? Case Studies.
- How have attitudes towards government – both their own and the US – changed as China looks toward the future? Is nationalism still a social and consumer theme? How has it evolved?
- What lessons can we learn from the "near future" of China's reopening for the global consumer?
China is nearly impossible to know from the outside, and most organizations are limited by stereotypes around ‘old China’ and a focus on government. In this keynote, Zak pushes audiences to get past the headlines and really get to know Chinese millennials on the ground level. Outnumbering American millennials by 5x, Young China is redefining every market they touch. Zak’s insight into the people, culture, and systems are a must-understand for global businesses and Investors.
This Session Will Explore:
- Key myths that blind investors and media to the realities of China's biggest consumer class.
- How growing up at "China Speed" influences spending habits, attitudes toward new technology, family society, and government.
- What Chinese Millennials want that is different in their products and workplace.
Can China’s young people be innovative? This is the question defining China’s future. Zak debunks the stereotypes of ‘Copycat China’ and provides a deep dive into China’s emerging innovative firepower. In this keynote, Zak focuses on the social psychology of innovation that could tip the scales in China’s favor in the coming decade. Based on his upcoming Harvard Business Review feature, Zak takes you to the trenches of the country’s tech and investment scene to look at how China is becoming a world-class innovator.
This Session Will Explore:
- How China today stacks up as a global engine of innovation.
- For China's Millennials, how a lifetime of rapid growth leads to a hyper-adaptive and adoptive innovation ecosystem.
- The cutting-edge companies and ideas that are coming from China today.
- Innovation education and shifting systems of thought in China.
- How China's generation gulfs impact world perception.
✨ Striving for constant happiness is unrealistic and unsustainable, depriving us of the rich tapestry...
Read More💰 Money is a sensitive topic, often reflecting our sense of success. But today, we're...
Read MoreLast week, I was privileged to support LPL Financial's top advisors affiliated with banks and...
Read MoreIn today's uncertain world, financial security isn't just a luxury—it's a necessity. Dealing with money...
Read More🤳 If you're feeling drained by constant exposure to technology, here's a quick fix: get...
Read More✨ When it comes to job security in today's ever-changing professional landscape, cultivating a growth...
Read MoreNothing short of impeccable! From start to finish The Keynote Curators provided exactly what we needed. Bravo!
– Diana B.
Insurance Association
We had a speaker cancel at the last-minute. Without missing a beat, The Keynote Curators offered several options to choose from. The replacement hit it out of the park. We avoided a potential disaster and looked good doing it. Thanks to The Keynote Curators.
– Yvette S.
Credit Union
Everything that was promised was delivered and more. The VIP Meet & Greet that was arranged was the difference make for our sponsor. It could not have gone any better. Thank you to The Keynote Curators for being a true partner.
– Grace H.
Financial Services
For the last ten years we have worked with Seth in booking our speakers. Each year he outdoes the previous year. Excited to see who we have next year.
– Cecily R.
Medical Devices
We have used several different agencies, but The Keynote Curators is the one that goes the furthest in understanding our meetings’ goals and messaging. This is the difference maker for us and is the reason why we continue to work with them.
– Nancy M.
Agriculture Association
We’ll connect so we understand your needs to curate a selection of great speakers.
We’ll manage all the details so you will be confident with your choice.
Inform & educate your participants to ideas that transform their work & personal life.