A rising expert in his field, Zak Dychtwald explores the lifestyles and habits of Chinese Millennials through extensive dedication and research, to better understand the world’s consumers of today and tomorrow.
Zak Dychtwald is the founder and CEO of Young China Group, a think tank and consultancy focusing on China’s emerging identity on the world stage and the evolving East and West millennial mindset. He is the author of Young China: How the Restless Generation Will Change Their Country and the World, which explores how the country’s young generation, born after 1990, feels about everything. A 29-year old Columbia University graduate, he has spoken at forums and summits across four continents as a rising authority in his field.
Dychtwald speaks about the attitudes and consumer drivers of China’s 417 million millennials—who they are, how they stack up against global millennials, their impact on global innovation, what they want, and why they want it. This generation redefines every market they touch, and Dychtwald gives you an insider’s guide into understanding how this generation is changing the world.
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