October 6, 2022

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A keynote speaker can be a big draw at your event. But why wait for event day to drum up excitement?

Before contracting, ask your speaker if they’d create a short video about why their speech will be valuable to the audience. Videos are viewed as the best way to engage with people online, and they don’t need to be long– 30 seconds and a phone can do the trick!

Don’t be afraid to ask for this little extra that can significantly affect your event’s success. With consent, post the video on social media pages and company and event websites to generate excitement and drive registration.

Video can:

? Grab attention. Half the battle is getting people to read something. Research shows people are 27X more likely to click on a video for more information.

? Engage and hold attention. By combining movement, sound, and text, a one-minute video can be worth 1.8 million words, according to market research.

? Create storytellers. The human brain loves stories. They can elicit strong emotions, which make people want to learn more.

? Drive traffic and increase registration. People are likelier to link to your company or event registration website through a video message. Have your speaker mention a call-to-action (e.g., registration deadline).

The payoff:

? Your speaker generates awareness and excitement.
? Your audience is engaged and called to action.

Have you used a speaker video as a pre-event marketing tool? Share your experience in the COMMENTS.

#speakervideo #marketingtool #eventtool #events #eventmanagement