June 16, 2022

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From event communications and registration to agenda design and post-event surveys, meeting professionals spend countless hours ensuring their audiences are well informed.

If you don’t educate your keynote speaker about your event and audience well in advance, they may go rogue on stage – leaving your clients feeling confused and you feeling like you dropped the ball.

How can you ensure their message is on point?

? Look for keynote topics that complement your event theme and objectives.

? When making an offer, provide important info about your event, company, clients, conference theme, etc.

? Book a pre-event call between the keynote, your speaker bureau partner, influential executives at your company, the event emcee (if appropriate), and you!

? Create a briefing for the speaker in advance that contains all the info they need to connect with your audience on stage effectively.

? Encourage them to arrive the day before to allow enough time for rehearsal and meet and greets with event hosts.

The payoff:

? Your keynote speaker delivers a message that resonates with the audience.

? Your clients provide positive post-conference feedback and won’t miss the next event!

How do you properly prepare your keynote speaker?