Book Bert Jacobs through The Keynote Curators
Biography
Bert Jacobs is co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Bert Jacobs and his brother John launched their business with $78 in their pockets, selling T-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.
Bert Jacobs worked as a ski instructor and pizza delivery guy in Vail, CO before teaming with his brother John to design and sell T-shirts in college dorms up and down the East Coast. After five years traveling in their van together, the brothers officially launched Life is Good.
Bert Jacobs focuses his energy on guiding the Life is Good brand vision, and developing strategic partnerships and collaborations with organizations that extend the Life is Good brand to new product categories and customers. He enjoys live music, travel, and surfing. His shoes do not always match.
To inspire others to choose optimism and grow the good in their lives, Bert Jacobs and John wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.
Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, and in The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.
Bert Jacobs and John are the youngest of six siblings from Needham, MA. They credit their mother as the first powerful optimist in their lives, and the inspiration for Life is Good.
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Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful
strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right
in our lives and the world around us and find opportunity instead of obstacles. We can use these times of darkness to come together, see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert or John Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van to finding opportunity in the face of hardships like the Great Recession and unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.
John Jacobs and his brother Bert launched the Life is Good Company with $78 in their pockets selling t-shirts on the streets of Boston. Today, Life is Good is a $100-million, positive lifestyle
brand sold by more than 2,000 retailers across the U.S. and Canada. Their inspiring business story and lessons on optimism and corporate social responsibility will demonstrate how focusing on the good can transform your mindset and business and take you anywhere. Tailor your keynote to emphasize:
• The Power of Optimism: Discover how to live life with purpose and enjoy the ride
• Entrepreneurship for Companies of All Sizes: Cultivate a culture of innovation and entrepreneurship
• Positive Purpose: Integrate social mission into your business …the authentic way
Testimonials
Booksby Bert Jacobs
Life Is Good
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