Biography
Born in Montevideo, Uruguay, in October 31, 1953. In October 13, 1972, when he was 18 years old, he embarks on a trip to Chile that would change his life forever. The plane in which Carlitos was flying, together with other 44 passengers, crashes in the heart of the Andes Mountains 4200 meters over sea level. After ten days of hopeless search, in an environment where according to experts survival was impossible, the authorities decide to end the search and accept the fact that these people would not be coming back alive.
Seventy-two days later, when Nando Parrado and Roberto Canessa cross the Andes looking for help, the world learns that 16 people have survived.
Faith, passion, team work and overall attitude were key factors in the most incredible story of survival that the world has ever witnessed.
Today, more than 40 years later, Carlitos has two children: María Elena de los Andes “Gochi” and Carlos Diego, and five grandchildren: Justina, Mía, Violeta, Juan Justo and Alexis.
He is an Agricultural Engineer graduated from Universidad del Trabajo del Uruguay, and developed that activity for 10 years.
In 1992 he ventured into publicity and advertising as a member of the creative team in Nivel / Publicis. He founded his own agency, Rating Publicidad, and was a member of the Board of Directors of Bates Uruguay Publicidad.
Today he manages his own company, dedicated to communications, consulting and public relations, and continues giving conferences around the world since 2002 as an international speaker.
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