Nancy Harhut

Behavioral Science Marketer, Co-Founder and Chief Creative Officer of HBT Marketing

Topics: Branding & Marketing, Business, Creativity, Business Growth, Professional Development

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Biography

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person.

A sought-after speaker, she’s known for delivering practical, actionable advice in high-energy, example-jammed sessions. Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including numerous appearances at SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who’s Mailing What, Copywriting Insider, “Open Me Now” by H.G. Lewis, and Rachael Ray Every Day.

Prior to cofounding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She’s helped some of the world’s biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness. Watch for her much anticipated first book about behavioral science and marketing, due out in August, 2022.

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Videos

Speech TopicsExpand each topic to learn more

Using behavioral science in marketing to increase response

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Persuasion and persuasive messaging

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Email

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Direct mail

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Human behavior hacks for marketers

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Increasing marketing engagement and response

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Decision-making shortcuts and Decision defaults

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Marketing communications

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Creativity

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Marketing response

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Testimonials

Our team is still raving about your presentation.

– Allanah Jackson, Google

'@nharhut, your presentation was amazing, insightful & entertaining. Thank you so much for sharing your brilliance w/ us.

– '@DustinMarchant

'@nharhut, thank you for an extremely interesting and informative talk on science secrets that drive behavior. Loved it!

– '@thisisomelet

Mind-blowing insights on how to persuade online by Nancy Harhut!

– Andres Restrepo

Thank you again for a fantastic presentation. We’ve received great feedback across the Product Marketing group with many, many Marketing Managers letting me know how helpful and informative they found the session.

– Jenna Paleski, McGraw-Hill

Thank you @nharhut for one of the most resourceful presentations of my time at the #fbforum. Every takeaway is valuable. Kudos.

– '@tweetmaryjo

I was reminded again at this morning’s #NEDMA keynote speech how brilliant @nharhut is … she is a must see.

– '@lopey

Thanks @nharhut for a fantastic session packed with actionable insights to improve marketing campaign engagement & response. #MKTGnation

– '@jillsoley

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