Nancy Harhut

Behavioral Science Marketer, Co-Founder and Chief Creative Officer of HBT Marketing

Topics: Branding & Marketing, Business, Creativity, Business Growth, Professional Development

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Biography

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person.

A sought-after speaker, she’s known for delivering practical, actionable advice in high-energy, example-jammed sessions. Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including numerous appearances at SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who’s Mailing What, Copywriting Insider, “Open Me Now” by H.G. Lewis, and Rachael Ray Every Day.

Prior to cofounding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She’s helped some of the world’s biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness. Watch for her much anticipated first book about behavioral science and marketing, due out in August, 2022.

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Videos

Speech TopicsExpand each topic to learn more

Using behavioral science in marketing to increase response

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Persuasion and persuasive messaging

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Email

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Direct mail

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Human behavior hacks for marketers

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Increasing marketing engagement and response

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Decision-making shortcuts and Decision defaults

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Marketing communications

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Creativity

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Marketing response

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Testimonials

Our team is still raving about your presentation.

– Allanah Jackson, Google

'@nharhut, your presentation was amazing, insightful & entertaining. Thank you so much for sharing your brilliance w/ us.

– '@DustinMarchant

'@nharhut, thank you for an extremely interesting and informative talk on science secrets that drive behavior. Loved it!

– '@thisisomelet

Mind-blowing insights on how to persuade online by Nancy Harhut!

– Andres Restrepo

Thank you again for a fantastic presentation. We’ve received great feedback across the Product Marketing group with many, many Marketing Managers letting me know how helpful and informative they found the session.

– Jenna Paleski, McGraw-Hill

Thank you @nharhut for one of the most resourceful presentations of my time at the #fbforum. Every takeaway is valuable. Kudos.

– '@tweetmaryjo

I was reminded again at this morning’s #NEDMA keynote speech how brilliant @nharhut is … she is a must see.

– '@lopey

Thanks @nharhut for a fantastic session packed with actionable insights to improve marketing campaign engagement & response. #MKTGnation

– '@jillsoley

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Blog Posts

Values in Business: Why Living Them Matters More Than Posting About Them

Are your values just posted on the wall? Keynote speaker McKain explains why living your values, not displaying them, is what keeps customers loyal.

Why Curiosity Is the Secret to Real Growth in Business and Life

Discover why curiosity, not busyness, drives real growth. Diana Kander explains how a weekly reset builds curiosity into business and life.

Your Career Could Show Up Where You Least Expect It with Melissa Proctor

Melissa Proctor's career took her from NBA ball girl to CMO. Here's what her path teaches us about growth, leadership, and career choices.

Negotiation Is the Most Analog Skill Leaders Can’t Outsource

Negotiation is still a human skill. Here's why the most analog part of work matters more as AI takes over the rest.

Why High Performers Fall Into the When-Then Trap (and How to Escape It)

High performers often delay their own well-being for "someday." Dr. Robyne Hanley-Dafoe explains why, and what to do instead.

Business Culture Is Built in Small Moments, with Chris Dyer

Chris Dyer explains how everyday leadership moments shape business culture, trust, and whether employees choose to stay.

25th Anniversary of 9/11

Twenty-five years is a strange distance. It’s long enough for 9/11 to start sounding like history to people who weren’t alive for it, and close enough that many of us can still say exactly where...

Why Remote Work Is Quietly Breaking Your Team’s Ability to Innovate

Shawn Kanungo explains why remote work quietly damages innovation, even when it boosts individual productivity. Here's the real cost.