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Biography
Wendy De La Rosa’s research interests center on applying behavioral science to improve consumers’ financial well-being. De La Rosa explores the complex link between thoughts, judgments, and subsequent behaviors with a great interest in how people think and utilize their resources.
With her work appearing in prestigious journals like the Proceedings of the National Academy of Sciences and the Journal for Consumer Research, De La Rosa has gained attention for her groundbreaking research. Major media outlets like the New York Times, Wall Street Journal, CNN, CNBC, Forbes, Scientific American, NPR, PBS Newshour, and TechCrunch have covered her thought-provoking results.
In addition to her accomplishments in academia, De La Rosa has made a substantial contribution to raising awareness of the relationship between money and psychology. She co-created and hosts “Your Money and Your Mind,” a popular TED series with over 7 million views. She is also a founding member of the Common Cents Lab, a website whose goal is to use behavioral science findings to enhance financial decision-making.
De La Rosa has received recognition for her outstanding work by being named a Paul and Daisy Soros Fellow and a Forbes 30 under 30 Finance honoree. She is dedicated to having a good influence outside of academics and actively participates on the Code for America and Propel boards.
De La Rosa’s academic journey, which began with her Ph.D. from Stanford’s Graduate School of Business, led her to a prestigious position at Wharton. Her versatility is further demonstrated by her crucial role in the creation of Google’s first behavioral economics division and her experience as a private equity investor at Goldman Sachs. This diverse professional background underscores her broad range of skills and complex career.
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