Biography

Wendy De La Rosa’s research interests center on applying behavioral science to improve consumers’ financial well-being. De La Rosa explores the complex link between thoughts, judgments, and subsequent behaviors with a great interest in how people think and utilize their resources.

With her work appearing in prestigious journals like the Proceedings of the National Academy of Sciences and the Journal for Consumer Research, De La Rosa has gained attention for her groundbreaking research. Major media outlets like the New York Times, Wall Street Journal, CNN, CNBC, Forbes, Scientific American, NPR, PBS Newshour, and TechCrunch have covered her thought-provoking results.

In addition to her accomplishments in academia, De La Rosa has made a substantial contribution to raising awareness of the relationship between money and psychology. She co-created and hosts “Your Money and Your Mind,” a popular TED series with over 7 million views. She is also a founding member of the Common Cents Lab, a website whose goal is to use behavioral science findings to enhance financial decision-making.

De La Rosa has received recognition for her outstanding work by being named a Paul and Daisy Soros Fellow and a Forbes 30 under 30 Finance honoree. She is dedicated to having a good influence outside of academics and actively participates on the Code for America and Propel boards.

De La Rosa’s academic journey, which began with her Ph.D. from Stanford’s Graduate School of Business, led her to a prestigious position at Wharton. Her versatility is further demonstrated by her crucial role in the creation of Google’s first behavioral economics division and her experience as a private equity investor at Goldman Sachs. This diverse professional background underscores her broad range of skills and complex career.

Read More

Videos

The money talk that every couple needs to have | Your Money and Your Mind

Why we make bad financial choices -- even when we know better | Your Money and Your Mind

Wendy DeLaRosa on applying behavioral science

Wendy De La Rosa - Meet this Dominican American Finance Expert |Forbes 30 under 30 (Part 2)

Why it’s important to talk about money, with Wendy De La Rosa, PhD | Speaking of Psychology

Request Availability

Blog Posts

Turning Adversity Into Team Growth with John O’Leary

Learn how adversity keynote speaker John O'Leary transforms pain into purpose through resilience, choice, and community-driven growth mindset.

Read More

Why Pink October Events Fail (And the System That Can Help Saves Lives)

Transform Breast Cancer Awareness into action at your events with survivor stories, risk assessments, and keynote speakers who inspire change in Pink October.

Read More

Why Top Professionals Know How to Optimize Their Time

Learn time management strategies that evolve with your career from Top 50 business thinker Dorie Clark, expert on strategic boundaries and professional growth.

Read More

Transform The Worst Day of Your Life Into Your Greatest Strength

Keynote speaker Torsten Gross shares how transformed tragedy into triumph, proving your worst day of your life might become your greatest strength.

Read More

How Purpose Transforms Adversity Into Achievement with Tez Steinberg

Get insights on how purpose transforms adversity into achievement with ultra-endurance athlete Tez Steinberg's powerful lessons from rowing solo across oceans.

Read More

8 AI Speakers Who Turn “Cool Demo” Into Event Engagement (2026 Lineup)

The right AI speakers don't just wow audiences—they change what your team does on Monday. Book impact-driven keynotes for 2026.

Read More

Related Business Speakers

Contact Us Today

  • This field is for validation purposes and should be left unchanged.
  • Fill out the form so we can best understand your needs.
    A representative from The Keynote Curators will reach out to you.

  • MM slash DD slash YYYY
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form