Biography

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person.

A sought-after speaker, she’s known for delivering practical, actionable advice in high-energy, example-jammed sessions. Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including numerous appearances at SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who’s Mailing What, Copywriting Insider, “Open Me Now” by H.G. Lewis, and Rachael Ray Every Day.

Prior to cofounding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She’s helped some of the world’s biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness. Watch for her much anticipated first book about behavioral science and marketing, due out in August, 2022.

 

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Videos

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Speech TopicsExpand each topic to learn more

Using behavioral science in marketing to increase response

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Persuasion and persuasive messaging

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Email

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Direct mail

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Human behavior hacks for marketers

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Increasing marketing engagement and response

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Decision-making shortcuts and Decision defaults

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Marketing communications

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Creativity

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Marketing response

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Testimonials

Our team is still raving about your presentation.
– Allanah Jackson, Google
@nharhut, your presentation was amazing, insightful & entertaining. Thank you so much for sharing your brilliance w/ us.
– @DustinMarchant
@nharhut, thank you for an extremely interesting and informative talk on science secrets that drive behavior. Loved it!
– @thisisomelet
Mind-blowing insights on how to persuade online by Nancy Harhut!
– Andres Restrepo
Thank you again for a fantastic presentation. We’ve received great feedback across the Product Marketing group with many, many Marketing Managers letting me know how helpful and informative they found the session.
– Jenna Paleski, McGraw-Hill
Thank you @nharhut for one of the most resourceful presentations of my time at the #fbforum. Every takeaway is valuable. Kudos.
– @tweetmaryjo
I was reminded again at this morning’s #NEDMA keynote speech how brilliant @nharhut is … she is a must see.
– @lopey
Thanks @nharhut for a fantastic session packed with actionable insights to improve marketing campaign engagement & response. #MKTGnation
– @jillsoley

Blog Posts

Embrace the Future: Unlock Your Career Potential with AI

Uncover expert insights from economic futurist Andrew Busch on using AI to transform your career and drive innovation in an ever-changing world.

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Embrace Your Authenticity and Lead Better Teams with Mike Robbins

Great teams aren’t built on talent alone—they’re built on trust, authenticity, and human connections. Learn more in our podcast episode with Mike Robbins.

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Unlock Your Creativity With Progress And Bold Ideas

Embrace creativity, progress, and bold risk-taking to unlock innovation and empower personal growth in this week's newsletter.

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How Businesses Can Use More Creative Thinking with Natalie Nixon

In this episode of The Keynote Curators Podcast, keynote speaker Natalie Nixon discusses her transformative approach to creative thinking in the workplace.

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Why Embracing Imperfection Is the True Path to Success

Learn why progress, not perfection, is the key to success through empowering insights on resilience, positivity, and personal growth.

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Become a Powerful Leader By Inspiring Others Through Your Actions

Executive coach and keynote speaker Amy Eliza Wong shares how she empowers leaders to transform everyday interactions into trust-building, impactful moments.

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Blog Posts

 

Embrace the Future: Unlock Your Career Potential with AI

What if your career could take off simply by exploring the latest AI tools? In...

Read More

Embrace Your Authenticity and Lead Better Teams with Mike Robbins

Great teams aren’t built on talent alone—they’re built on trust, authenticity, and strong human connections....

Read More

Unlock Your Creativity With Progress And Bold Ideas

"Creativity is intelligence having fun." – Albert Einstein Somewhere along the way, many of us...

Read More

How Businesses Can Use More Creative Thinking with Natalie Nixon

Creative thinking isn’t just an extra skill—it’s the ultimate competitive edge. In today’s hyper-competitive business...

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Why Embracing Imperfection Is the True Path to Success

I used to think success meant having it all figured out. That if I just...

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Become a Powerful Leader By Inspiring Others Through Your Actions

What makes a leader truly exceptional beyond simply completing daily tasks? In a world where...

Read More