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Biography

Futurist and former Head of Innovation at Mattel, Ramy Nassar turns AI from hype into outcomes. At Mattel, he applied emerging tech to reinvent iconic brands—including contributing to the Barbie Movie, which grossed $1.5B worldwide. Today, he helps executive teams move fast and responsibly with AI: aligning strategy, setting guardrails, and shipping pilots that scale. Over 25+ years, he’s partnered with 250+ organizations including Apple, Verizon, TD Bank, TELUS, New Balance, and the Government of Canada. Author of The AI Product Design Handbook and faculty member in Canada and Europe, Ramy blends foresight and hands-on expertise into a blunt, practical playbook: Idea → Pilot → Scale. He equips leaders to rewire risk, accelerate innovation, and measure success in adoption, margin, and time-to-value. Audiences leave with a shared vocabulary that aligns legal + IT + product, and the confidence to stop reacting to disruption—and start shaping the future of their category.

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Videos

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AI Now, Next, Never

From ChatGPT to deep learning, AI is reshaping how organizations leverage technology today and will continue to transform business over the next decade. Through the lens of 'AI Now, Next, Never,' Ramy guides leaders through current disruptions, strategic opportunities for ROI, and critical ethical considerations for sustainable AI adoption. As the former Head of Innovation at Mattel, he brings practical insights on scaling AI from proof-of-concept to commercial success.

From What If to What Is

In a world of rapid technological change, Strategic Foresight offers leaders a practical toolkit to anticipate trends and drive innovation. Through engaging scenarios and real-world cases, Ramy demonstrates how organizations can transform emerging threats into strategic advantages. Drawing from his experience as former Head of Innovation at Mattel, he shares proven frameworks that help teams build resilience and make confident decisions in uncertain environments.

The Futureproof Organization

This hands-on presentation equips teams with proven Strategic Foresight frameworks to anticipate and navigate technological disruption. Through interactive exercises using tools like the WIN Framework and Scenario Planning, participants learn to transform emerging threats into opportunities. Drawing from his experience as Mattel's former Head of Innovation, Ramy guides organizations in building a futureproof strategy that leverages AI and emerging technology to drive sustainable growth.

The World After AI

AI is evolving from a tool into the fundamental medium through which business value and competitive advantage are created, transforming traditional models of strategy and innovation. Drawing from his 25+ years of experience, Ramy explores how the integration of AI will reshape everything from operational workflows to business models. Through practical examples and future scenarios, he provides leaders with a framework for navigating a future where AI becomes the foundation of business success, while addressing critical questions about organizational readiness, strategic investment, and measuring ROI.

Testimonials

Ramy’s energy & expertise when it comes to the role of emerging technology are unrivalled. He brought a passion & enthusiasm to my team that helped drive us to new heights in terms of data-driven digital transformation.
– Rob Fodor, Chief Data Officer, Interac
This presentation was the first that helped our executive team understand how we drive AI initiatives forward and build the right metrics into our strategic technology roadmap. The outcomes will directly and positively impact the ROI of our investments into AI.
– Robert Bricker, TD Bank
Ramy has a unique approach to presenting AI & emerging technologies that combines deep understanding of the topic with an undeniable enthusiasm that engages the audience in a meaningful and personal way.
– Monica Radulescu, TELUS
The presentation transformed how our leadership thinks about strategic planning. Ramy has a unique ability to uncover how the trends of today will shape the business environment of tomorrow. His framework helped us uncover ROI-driving opportunities.
– Erica Sweeney, New Balance
The workshop was actually fun. The hands-on exercises helped our team think critically about how we’d apply the theory to build better solutions for our customers. We covered what felt like a week’s worth of learning in 2 days.
– Thomas Gilles, Ciena
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Booksby Ramy Nassar

AI Product Design Handbook

AI Product Design Handbook

Insights from Ramy Nassar

Watch our full conversation here: How AI Technology is Shaping Our Tomorrow

"The biggest mistake I see is when we look at the capabilities of today and assume those to be the capabilities of tomorrow."

- Ramy Nassar

"We don't want everything to sound robotic, to sound like it was generated by a piece of software, by an algorithm."

- Ramy Nassar

"The person who knows how to ask the question's more likely to get promoted than the person who knows the answer to the question."

- Ramy Nassar

"Just because it's not possible today, how do we set ourselves up for success when that is available to us? That mindset shift is a leadership shift, that's a cultural shift."

- Ramy Nassar

"Creativity, curiosity, critical thinking, those are the skills of tomorrow... It's curiosity, it's skepticism, it's creativity. Those are the future-proof skills."

- Ramy Nassar

"We'll miss the diamond in the rough. These tools do not predict, or they do not tell you what is correct. They tell you what is most likely one word at a time.

- Ramy Nassar

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