Diego Soroa

IE Edge Lab Director , GenAI Adoption Expert, Best Professor 2022, Entrepreneur of the Year 2006, Global Impact Competition Winner 2012

Topics: Technology, Finances, Health & Well-Being, Artificial Intelligence, Education, Branding & Marketing, Business Growth, Strategy

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Biography

A Global Transformation Leader, Diego Soroa drives AI-powered innovation for Fortune 500s and institutional pioneers. He has steered over 75 transformations worldwide, delivering tangible results and earning recognition as a top-ranked Exponential Organizations (ExO) expert.

A four-time founder and recipient of the ‘Entrepreneur of the Year’ award, Diego has built ventures from the ground up, secured successful exits, and led enterprise-wide GenAI deployments as Chief Transformation Officer at Capital Certainty.

Diego Soroa bridges this deep industry experience with academia at IE Business School, where he holds a key leadership position shaping the institution’s response to the AI revolution. As the Academic Director of the innovative IE Edge Lab and the school’s designated GenAI Subject Matter Expert, Diego spearheads the integration of advanced AI across the curriculum and faculty development. His influence extends to training fellow professors, ensuring IE remains a global leader in forward-thinking business education.

Recognized by students with the ‘Best Professor Award’ (2022), he teaches cutting-edge topics like Generative AI Strategy, Disruptive Innovation, and Exponential Transformation, equipping the next generation of leaders to harness the power of AI.

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