Katie Marston

Katie Marston is the Chief Marketing Officer of Once Upon a Farm, where she leads brand, communications, and customer engagement while overseeing both creative storytelling and commercial performance.

Over the past 25 years, Marston has built an international marketing career across global brands, high-growth businesses, and purpose-driven consumer companies. Before joining Once Upon a Farm in 2020, she held senior marketing roles at Brew Dr. Kombucha and Kendra Scott, where she helped scale marketing organizations through periods of rapid growth.

Earlier in her career, Marston spent 12 years at adidas, working across the United States and Europe. Her experience there helped shape a global perspective on brand building, consumer connection, creativity, and the relationship between marketing and business performance.

At Once Upon a Farm, Marston has helped evolve the company from an emerging children’s food brand into a rapidly growing childhood nutrition business. Her work brings together brand strategy, consumer insight, creative storytelling, digital engagement, innovation, and commercial growth while staying anchored in the company’s mission to improve childhood nutrition.

Marston is especially passionate about purpose-driven brands, authentic leadership, high-performing teams, and developing organizations that can move quickly without losing their values. She has spoken openly about the importance of building teams around trust, confidence, accountability, and human connection, particularly as artificial intelligence changes the way marketers work.

Her leadership philosophy has also been shaped by her international career and her experience as a mother of two. She believes effective leadership does not require copying someone else’s style, but rather understanding your strengths, developing talented people, and learning to lead authentically.

Today, Marston brings a rare combination of global brand experience, entrepreneurial thinking, creative leadership, and commercial discipline to conversations about marketing, growth, purpose, leadership, and the future of consumer brands.

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