Natalie Setton

Vice President, Sponsorship & Consumer Products, Harlem Globetrotters & Herschend Entertainment Studios (US)

Topics: Branding & Marketing, Business, Media, Creativity, Customer Experience, Sales, Strategy

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Biography

Natalie Setton is the Vice President of Sponsorships & Consumer Products at Herschend Family Entertainment, the parent company of the Harlem Globetrotters. With over 18 years of experience working with branded intellectual property in the kids and family space, Natalie has a rich background in content distribution and licensing for iconic TV entertainment series, including Hasbro’s Transformers and My Little Pony brands.

Natalie Setton joined Herschend in 2019, following their acquisition of Ludorum, where she had an 11-year tenure, ultimately becoming Managing Director and overseeing all commercial, operational, and production aspects of the global pre-school brand, Chuggington. Prior to her time at Ludorum, Natalie led content distribution sales and licensing for TV Loonland.

Currently, Natalie Setton leads all enterprise-wide sponsorships, global licensing, and consumer products for the Harlem Globetrotters and Herschend Entertainment Studios.

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