Valorie Burton

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Valorie Burton is a distinguished life strategist, international speaker, and bestselling author renowned for her expertise in applied positive psychology—the scientific study of what happens when things go right with us. As the founder and CEO of the Coaching and Positive Psychology (CaPP) Institute, she has dedicated her career to empowering individuals and organizations to embrace resilience, happiness, and success.​

With a robust academic background, Valorie holds a Master of Applied Positive Psychology from the University of Pennsylvania, a Master’s degree in Journalism from Florida A&M University, and a Bachelor’s degree from Florida State University. Her commitment to lifelong learning and personal development is evident in her extensive work, including authoring 13 books translated into multiple languages. Notable titles among her publications are Let Go of the Guilt, It’s About Time, and Successful Women Think Differently.​

Valorie Burton’s professional journey began in Dallas, Texas, where she founded The Burton Agency, a marketing and public relations firm she led from 1997 to 2001. In 2001, she established Inspire, Inc., further solidifying her role as a catalyst for personal and professional growth. Her entrepreneurial spirit and dedication to service were recognized when Texas Governor Rick Perry appointed her to the Governor’s Commission for Women, where she served a two-year term.​

As a media personality, Valorie has regularly appeared on national platforms such as the TODAY Show, CNN, and the Dr. Oz Show. Her insights have been featured in prominent publications like O, The Oprah Magazine and Essence Magazine. She has also co-hosted the Emmy Award-winning television program Aspiring Women and The Potter’s Touchwith T.D. Jakes, showcasing her ability to connect with diverse audiences.

In addition to her media engagements, Valorie Burton is a credentialed member of the International Coach Federation and a member of the National Speakers Association. Her speaking engagements have taken her to hundreds of organizations globally, where she delivers transformative messages on resilience, happiness, and personal development. Her contributions to the field have earned her recognition as one of America’s top 60 motivational speakers and one of the Top 100 Thought Leaders in personal development.​

Valorie’s commitment to coaching and positive psychology is exemplified through the CaPP Institute, which provides coaching, coach training, and resilience training to clients across all 50 states and 20 countries on six continents. The institute’s mission is to equip individuals with the tools necessary to thrive personally and professionally.​

Beyond her professional endeavors, Valorie Burton is a devoted wife and mother. She lives on a ranch south of Atlanta with her husband, Jeff, and their children. Her personal experiences enrich her understanding of individuals’ challenges, allowing her to offer practical, research-based strategies that resonate with those seeking to lead more fulfilling lives.​

Through her writing, speaking, and coaching, Valorie Burton inspires countless individuals to embrace their potential, cultivate resilience, and achieve meaningful success.​

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