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Julian Treasure is a sound and communication expert, author and international speaker. Collectively, his five TED talks (plus multiple TEDx talks) on various aspects of sound and communication have been viewed more than 80 million times. ‘How To Speak So That People Want To Listen’ is in the top 10 TED talks of all time.
Julian’s first book, Sound Business, is the seminal work on creating effective business sound. His audio branding company The Sound Agency works with major brands worldwide proving that good sound is good business and pioneering the use of generative soundscapes instead of mindless music in spaces like airports, shopping malls and offices.
His second book, How To Be Heard: Secrets for Powerful Speaking and Listening, is a practical guide to improving the vital personal communication skills of listening and speaking (both public and private), which have been eroded by our ocular culture, including our obsession with screens. The award-winning book includes many simple exercises; interviews with experts; and potent, transformational concepts gleaned from 30 years’ experience as a speaker with a passion for listening.
Julian has been widely featured as a sound and communication expert in the world’s media, including TIME Magazine; The Economist; The Times; Oprah’s O Magazine; and many international TV and radio stations and podcasts. He is a Liveryman of the Worshipful Company of Marketors, a Fellow of the Royal Society of Arts and a long time musician, remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead). He lives in Orkney, Scotland with Jane and their daughter Holly.
Have you ever felt like you’re talking, but nobody is listening? Julian demonstrates the how-to’s of powerful speaking — from vocal exercises, to tips on how to speak with empathy, to a public speaking masterclass.
We are losing our listening. As a result, companies are losing billions of dollars through poor communication. Julian teaches practical ways to re-tune your ears and improve everything from your company meetings to your personal relationships.
As founder of one of the world’s leading audio branding companies, Julian uses first-hand case studies to showcase the enormous potential of sound in business, and use it to increase sales, customer satisfaction, and brand recognition.
Did you know that noise can degrade productivity by up to 66%? Julian explores the hidden “aural architecture” of offices, hospitals and schools. He reveals practical ways to achieve happiness, well-being and productivity in the built environment.
Julian aims to transform your relationship with sound, by demonstrating how it affects everything from our heart-rate, to our hormones, to our behavior. He reveals how we can enhance our everyday sound to lead healthier, happier lives.
How To Be Heard
Sound Business
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