Ken Gronbach

Demographer, Futurist, Generational Marketing Expert

Topics: Futurist, Economy, Business, Branding & Marketing, Future of Work, Employee Engagement, Health & Well-Being

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Biography

Ken Gronbach is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of demography and generational marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.

As a keynote speaker, Ken entertains his audiences with his own special brand of wit, humor and common sense, making complicated concepts clear with real-world explanations anyone can easily understand. Ken’s overall perspective is macro – a view from 30,000 feet, and very big picture. Even non-technical audiences will take away immediately usable information from his presentations. Ken is always positive, upbeat, and pro-America.

Custom research: Business prospects rise and fall according to the critical mass of customers heading toward them. Demographers are able to forecast markets, societal phenomena, and economics with uncanny accuracy because they count the large groups of people who drive economic events, not wealth or fiscal policy in isolation. Solid, objective, impartial demographic information is available from the micro zip-code to the macro continent, while Ken’s uniquely detailed demographic research and analysis has become mission-critical for a growing number of executive-level clients who understand the essential wisdom of using historic human data in addition to transaction records to predict future results.

Videos

Speech TopicsExpand each topic to learn more

Demography is Destiny

Let demographer Kenneth W. Gronbach bring you into his fascinating world of counting people. He will
show you why demographics precipitate economics, and not the other way around. As a forecasting tool
demographics are unparalleled for seeing what’s next in world culture, economics, politics, commerce
and government. What counties, states, regions, countries and continents will flourish and which will be
challenged because of shifting demography?
Ken’s easy to understand demographic perspective is very macro, big picture and long term. His
strategies are often integrated into strategic plans in diverse sectors because of their uncanny accuracy.
Demography is the science of simplicity of birth, death and migration of populations. Join Ken Gronbach
for this entertaining memorable presentation and enjoy the ride.
1. Recognize how the market for your product or service is positioned demographically and what
can be done to enhance your success.
2. Learn why the best days for the United States and the Americas in general are ahead of us, not
behind us, because of decades of above replacement level fertility. We had kids!!
3. Understand why China’s economy will be crippled by its ill-fated One Child Only Policy.
4. See clearly why housing and the economy in the United States will spike and not look back for
twenty years.
5. Grasp why The European Union’s future, economically and culturally, is in serious jeopardy
because of anemic fertility and poorly planned immigration.
6. Hear why the continent of Africa will have a population explosion.
7. Get a clear picture of how Generation Y, Generation X and Baby Boomers will dramatically
change future in the United States and the world.
8. Appreciate why Eastern Europe and Russia are in serious demographic jeopardy.

Testimonials

Over the course of many classes I have used “The Age Curve” as a reference in many different research contexts. Most recently it was a topic of Diversity Management and how to gain a competitive edge through managing a diverse workforce well. My big ending in this case was how dramatically the focus of “diversity” will shift to generational diversity and some of the implications to management. Your work is always a great closer.

– Senior Manager: Mercedes Benz

You have been described as the most fascinating presenter ever!

– Dale Engelkin, PCM, MBA

I recently saw Ken speak… I was so impressed and, quite frankly, wowed by the both the simplicity and stark observations. Ken was really terrific and I will wholeheartedly recommend him for other industry engagements.

– Stacey Rutherford

You were FANTASTIC! Our members just raved about your presentation and even mentioned having you back.

– Liz Richards, MHEDA (Material Handling Equipment Distributors Assoc.)

[You provided] our members with an impactful and high energy closing keynote. They absolutely loved you and your presentation…99% of our members rated your keynote as satisfied or highly satisfied!

– Manager: True Value

You were a fantastic keynote speaker. Your message, materials, and delivery were superb! Our attendees and I enjoyed and appreciated learning more about the demographics and how it relates to and impacts agriculture. The books were also a hit. You made me look good as an economist and I appreciate that, it was a big job!

– Clark Seavert, NW Agribusiness

We got great feedback on Ken’s presentation. He was terrific!

– AIG

Booksby Ken Gronbach

Upside: Profiting From the Profound Demographic Shifts Ahead

The Age Curve: How To Profit from the Coming Demographic Storm

Common Census

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