Biography

Michael Bergdahl is a professional international business speaker, author and turnaround specialist. Bergdahl worked in Bentonville, Arkansas for Walmart, as the Director of “People” for the headquarters office, where he worked directly with Walmart’s founder Sam Walton. It was Sam Walton who gave Bergdahl the nickname, “Bird Dawg!”

Previous to Walmart he worked in the FMCG Industry for PepsiCo’s Frito-Lay Division in the sales organization and headquarters staff assignments. He is a turnaround specialist who participated in two successful business turnarounds as VP of HR at both American Eagle Outfitters and Waste Management. Bergdahl has more than 25 years of HR experience, and he has received the Senior Professional in Human Resources (SPHR) lifetime certification from SHRM. He is a graduate of the Pennsylvania State University with a Bachelor of Arts Degree in Sociology / Behavioral Science.

Walmart/ Sam Walton Authority

Michael Bergdahl is considered to be an authority on the best practices of Walmart & Sam Walton. He has appeared on CNN, CNBC, CNN FN, MSNBC, CNN International, Univision, CBS National Radio, and Bloomberg TV. He has participated in internationally televised news debates on “Power Lunch”, “On the Money”, “Morning Call”, and “Closing Bell”. Articles written by him, and articles written by others about him, have been published in business newspapers and magazines around the world. He has written articles for Hardware Retailer Magazine (NRHA), Progressive Grocer Magazine, Sweden’s Butikstrender Magazine, and the Retailer Association of India, STORAI Magazine.

Bergdahl is the moderator of two LinkedIn discussion groups called, “Walmart’s Best Leadership Practices – Super Group” and “Sam Walton’s Best leadership Practices” with a combined membership of more than 11,000 worldwide members including: Retailers, FMCG/CPG Product Manufacturers/Suppliers, HR Professionals, & Supply ChainProfessionals, as well as a large number of current and former Walmart and Sam’s Club employees.

His Books

Bergdahl’s first book, What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World(2004), takes the reader behind the scenes at Walmart and offers businesses a unique and invaluable insider’s look at what Bergdahl describes as “The strategies of the world’s largest company”.

Bergdahls 4 books are available all over the worldBergdahls 4 books are available in many languages all over the world

His second book, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results (2007), describes “The tactics of the world’s richest man”. Note: The forward for “The 10 Rules of Sam Walton” was written by Sam Walton’s son Rob Walton, who is the current Chairman of the Board of Walmart. Both of these books were published and distributed internationally by John Wiley & Sons, in English, in both hard cover and paperback versions. Translated versions of Bergdahl’s books are available in Russian, Thai, Indonesian, Korean, Simplified Chinese, Traditional Chinese, Vietnamese, and Spanish. Both books have also been published in English, in India.

His third book is a 50th Walmart Anniversary Commemorative Edition entitled The Sam Walton Way (Brighton Publishing 2012). His newest book, High Expectations Are The Key To Everything was published in September 2013.

Professional International Speaker

Bergdahl has spoken professionally in cities on six continents including the following:

Brisbane, Australia * Beijing, China * Melbourne, Australia * Vancouver, British Columbia * Jeddah, Saudi Arabia * Quito, Ecuador * Toronto, Ontario * Caracas, Venezuela * Bogotá, Colombia * Panama City, Panama * Cologne, Germany * Istanbul, Turkey * Malaga, Spain * Moscow, Russia * Port Douglas, Australia * Santiago, Chile * Durban, South Africa * Kiev, Ukraine * Mont Tremblant, Quebec * Valladolid, Spain * Skopje, Macedonia * Belgrade, Serbia * Port of Jiddah, Saudi, Arabia * Dubai, United Arab Emirates * Kuala Lumpur, Malaysia * Cape Town, South Africa * Guayaquil, Ecuador * Cancun, Mexico * Oslo, Norway * St. Thomas, Virgin Islands * Sydney, Australia * Stockholm, Sweden * Antalya, Turkey * Prague, Czech Republic * Lima, Peru * and across the USA *.

Speeches, Master Classes, & Workshops

Michael Bergdahl is a professional international business speaker with substance, who is one part business, one part inspiration, and one part storyteller. He presents Keynote Speeches, breakout sessions, half day programs, and full day Master Classes.

As a keynote speaker Bergdahl tailors his speeches to fit the conference theme, which ensures that every presentation addresses the specific issues and concerns that are most important to each of his audiences. His Full Day Master Classes are all based on the same behind-the-scenes insider knowledge included in his books, and each one is designed to teach others the Best Practices of Walmart. In his speech, “Picking Walmart’s POCKETS”, Bergdahl unveils the best practices of Walmart, and the success secrets of Sam Walton. Audience members will learn the “Tactics of the World’s Richest Man, Sam Walton”, and the “Strategies of Walmart, the World’s Largest Company.”

His Audiences

Michael Bergdahl has spoken at association conferences, public events, customer conferences, and private company meetings in the USA and Internationally to Retailers, Non-Retailers, Manufacturers and Suppliers.

He speaks to a wide variety of audiences including Sales, Customer Service, IT, Supply Chain/Logistics, Franchisees, Financial Services, Real Estate Developers, Property Managers, Leasing Agents, Retail Managers, Brand/Marketing Professionals, Loss Prevention Specialists, Human Resources, Plant Managers, Engineers, DC Managers, Operations Managers, Product Manufacturers / Suppliers / Buyers, Pharmacists, Bankers, Credit Union Directors, Presidents, Entrepreneurs, College Professors, College Students & College Commencement, CEO’s, CIO’s, CTO’s, and CFO’s. He has spoken at events for Walmart’s current suppliers, and its direct competitors, who are interested in improving their ability to compete successfully in a Walmart World!

“Sam Walton would be proud of you!” Roger Corbett, Walmart Board of Directors

Read More
Request Availability

Speech TopicsExpand each topic to learn more

HEATKTE: High Expectations Are The Key To Everything©

"HEATKTE is not about how to bring out the best in others, it's about how to bring out the best in you!"

THE SAM WALTON WAY: What Would Sam Do?©

"Wouldn’t it be great to learn Sam Walton’s success strategies? Now you can!"

Picking Wal-Mart’s “POCKETS”©

“Strategies of the World’s Largest Company”

The 10 Rules of Sam Walton©

“Tactics of the World’s Richest Man”

Growing Your Business “The Sam Walton & Wal-Mart Way”©

“Wal-Mart is a Logistics, Distribution and IT driven company that also has Retail Stores.” Click here for speech details and description

Change/Challenge/Choice©

“Because yesterday’s success is no guarantee of success tomorrow, your team has to adapt and change now or risk failure in the future! "Click here for speech details and description

For Meeting Planners

Blog Posts

How a Simple Apology Can Spark Healing and Mental Health Conversations

Learn how a heartfelt apology shared by Johnny Crowder can help you break stigma and ignite life-changing conversations about mental health and self-compassion.

Read More

An Astronaut’s Guide on Leadership and Innovation Lessons on Earth

Explore how former NASA astronaut Dr. Leroy Chiao’s experiences in space unlock insights on leadership, innovation, and resilience for teams on Earth.

Read More

The Future of Event Keynotes: Personalization, AI, and Interactive Storytelling

Find out how event personalization, AI-driven insights, and interactive storytelling are revolutionizing keynote speeches with business futurist Greg Verdino.

Read More

The Power of Play: Why Entertainment Is Essential for Engagement

“Entertainment is the emotional glue that connects people to ideas.”—Robert McKee, storytelling expert There’s a shift that happens the moment someone laughs. Shoulders loosen. The room lightens. The noise of the outside world fades just...

Read More

Designing Events That Spark Lasting Connections

Discover Wendy Porter’s proven WPE Planning Process for crafting live, virtual, and hybrid events that foster genuine connections, boost engagement, and drive ROI.

Read More

The Best Diversity and Inclusion Speakers

Why are diversity and inclusion speakers some of the most transformative voices on stage? Because inclusion is no longer a box to check; it’s a culture to create. From boardrooms to classrooms, arenas to virtual...

Read More

Related Speakers

Reviews & Ratings

Here's how toHit the mark with the perfect speaker!

1. Schedule a call

We’ll connect so we understand your needs to curate a selection of great speakers.

2. Book your speaker

We’ll manage all the details so you will be confident with your choice.

3. Wow your audience

Inform & educate your participants to ideas that transform their work & personal life.

Schedule a Call

Blog Posts

 

How a Simple Apology Can Spark Healing and Mental Health Conversations

Imagine if a single, mental health–focused apology could dismantle stigma, validate someone’s pain, and launch...

Read More

An Astronaut’s Guide on Leadership and Innovation Lessons on Earth

In the boundless vacuum of space, leaders face challenges that dwarf anything encountered on Earth....

Read More

The Future of Event Keynotes: Personalization, AI, and Interactive Storytelling

Imagine a keynote at your next event that feels designed just for your audience—where every...

Read More

The Power of Play: Why Entertainment Is Essential for Engagement

“Entertainment is the emotional glue that connects people to ideas.”—Robert McKee, storytelling expert There’s a...

Read More

Designing Events That Spark Lasting Connections

Imagine stepping into an event where every detail is designed to foster genuine human connection—from...

Read More

The Best Diversity and Inclusion Speakers

Why are diversity and inclusion speakers some of the most transformative voices on stage? Because...

Read More