Biography

Dr. Amber Selking is a performance consultant and the founder of the Selking Performance Group. She works to emphasize the power of mindset and leadership to drive lasting change in businesses, on athletic teams, and in individual lives.

Dr. Selking’s dynamic and individualized approach to enhancing performance helps clarify vision, create championship team cultures, and achieve sustainable results. She received her PhD in applied sport psychology, with an emphasis in positive psychology and the effect of brain functioning on performance. Her research and applied work revolve around human performance including leadership, mindset development, transitions, masculinity, and mental toughness. From the locker room to the board room, Dr. Selking is committed to helping teams and organizations build systems that are conducive to performance excellence and Building Championship Mindsets in your people.

Keynotes are customized to your team or business to shift paradigms of thought, ignite a spark in your organization, and begin building championship mindsets. Dr. Selking has served as a keynote and a motivational speaker for a variety of groups, most notably as an annual guest at the Lou Holtz Upper Ohio Valley Hall of Fame event in Ohio. Through an engaging, personal approach, Amber has the ability to connect on an individual level, even within large group settings. Her passion, experience, and genuine love of life and people are infectious; participants note that they leave with a renewed belief in their potential, refreshed sense of purpose, and a spark to achieve the greatness of which she often speaks.

From building mindsets that lead to more personal and professional success, to developing systems that are more conducive to facilitating performance excellence, to leadership development which helps sustain results, Amber’s training workshops bring the power of performance psychology to life in your team or business. The Selking Performance Group offers the following training models:

  • Customized Group Training, including half-day, full-day, or multiple-day sessions for groups and teams.
  • “Mindset Minutes” Training, including hour-long, topic-specific sessions for a group or team facilitated over lunch, as part of a speaker series, etc..
  • MasterMind Group, including a weekly session for a contracted length of time that brings together a small group of individuals to work through particular developmental materials.

 

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Videos

Dr. Amber Selking PhD. on leveraging the power of the mind and how to win the mental game

Understanding Focus with Dr. Amber Selking!

How to Build Winning Teams, Cultures, and Mindset with Dr. Amber Selking

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Speech TopicsExpand each topic to learn more

WINNING IS A MINDSET: THINK LIKE A CHAMPION TODAY

By definition, champions are outliers – they are willing to do the things that others are not willing to do, which leads to results that exceed those within the normal bell curve. Learning to think right is the first step in becoming a Champion in everything you do, and in this keynote, attendees will leave with an understanding of how thoughts impact performance and strategies to manage their thoughts.

RESET & REFOCUS: POWER OF THE MIND TO DRIVE CONSISTENT PERFORMANCE EXCELLENCE

| Sales, like life, is a series of highs and lows that require a stability of effort and focus to deliver consistent performance excellence. Elite performers have an acute understanding of how their Focus impacts performance, and in this keynote attendees will learn how to reset after the inevitable successes and failures, and refocus on their goals and objectives. By leveraging the power of the mind, performance excellence can be delivered on a consistent basis.

OPTIMIZING YOUR SALES PITCH: HOW ENERGY DRIVES ENGAGEMENT

Aside from product specs and sales strategies, understanding how human energy works can help optimize a sales pitch of any kind. Engaging others is a science and an art, and in this keynote attendees will learn the science of human energy that can be incorporated into their daily lives, personally and professionally.

Testimonials

Dr. Selking is not only a trusted advisor and consultant for me personally and our football program, but she is also a powerful speaker. She has the ability to talk about really complex matters like team culture and brain science in a really understandable manner, which has allowed us to implement Mindset training into how we function on a daily basis. From culture to mindset to leadership, Dr. Selking has become a critical element in our program.
– Brian Kelly, Head Football Coach, LSU Tigers & Winnginest Head Football Coach at Notre Dame

Booksby Amber Selking, PhD

Winning the Mental Game

A Dream Come True

Winner's Circle

Blog Posts

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Learn how to tell fear apart from intuition using a simple decision-making exercise from Hello Fears founder Michelle Poler.

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Happiness at work goes beyond perks. Discover the research-backed factor that drives real engagement and fulfillment.

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Resilience keynote speaker Travis Mills shares how he rebuilt his life after losing all four limbs, with lessons on mindset, purpose, and never quitting.

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Discover how AI is reshaping work in 2026 and which keynote speakers can guide your team through the shift.

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