Biography

Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.

If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.

In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.

He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.

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Videos

Podcast_1_RethinkingingConstraints_7.mp4

Mark Barden Speaker Reel

How Challenger Brands Compete - Mark Barden

Creativity in a Constrained World: Mark Barden

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Testimonials

Mark Barden is a fantastic collaborator and leader. He sees the big picture opportunities and he knows how to take new information and quickly distill it into ideas and actions.
– Suzanne Ginestro, (former) Head of Brand Marketing, Red Bull

Booksby Mark Barden

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

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Blog Posts

Why Top Professionals Know How to Optimize Their Time

Learn time management strategies that evolve with your career from Top 50 business thinker Dorie Clark, expert on strategic boundaries and professional growth.

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Transform The Worst Day of Your Life Into Your Greatest Strength

Keynote speaker Torsten Gross shares how transformed tragedy into triumph, proving your worst day of your life might become your greatest strength.

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How Purpose Transforms Adversity Into Achievement with Tez Steinberg

Get insights on how purpose transforms adversity into achievement with ultra-endurance athlete Tez Steinberg's powerful lessons from rowing solo across oceans.

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8 AI Speakers Who Turn “Cool Demo” Into Event Engagement (2026 Lineup)

The right AI speakers don't just wow audiences—they change what your team does on Monday. Book impact-driven keynotes for 2026.

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Events That Create WOW! Moments Through Audience Connection

Learn ways to best engage audience in your events with personalized experiences that create unforgettable lasting impressions.

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Why Olympic Champions Prioritize Rest and Sleep to Enhance Performance

Sleep performance enhancement strategies from Olympic champion Apolo Ohno reveal why quality rest trumps training for peak results.

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