Biography

Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.

If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.

In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.

He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.

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Videos

Podcast_1_RethinkingingConstraints_7.mp4

Mark Barden Speaker Reel

How Challenger Brands Compete - Mark Barden

Creativity in a Constrained World: Mark Barden

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Testimonials

Mark Barden is a fantastic collaborator and leader. He sees the big picture opportunities and he knows how to take new information and quickly distill it into ideas and actions.
– Suzanne Ginestro, (former) Head of Brand Marketing, Red Bull

Booksby Mark Barden

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

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Blog Posts

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Discover the Best Artificial Intelligence Speakers for Manufacturing Conferences. Compare AI experts on automation, Industry 4.0, robotics, and leadership.

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Fear blocks clarity and purpose. Keynote speaker Magie Cook shares neuroscience-backed strategies to shift from fear to joy and unlock your potential.

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Events Create Magical Experiences Through Intimate Design Strategy

Events create magical experiences when you prioritize intimate connections over crowd size, transforming how attendees engage and remember your gathering.

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Pioneers Create Their Path to Success Through Vision, with Gaby Natale

Pioneers build what doesn't exist yet. Learn how keynote speaker Gaby Natale's Virtuous Circle framework helps teams execute when the path isn't obvious.

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Financial Planning in 2026 Requires a Clear Strategy

Financial planning in 2026 requires clarity over noise. Discover keynote speakers who'll help you build resilience when markets and social media start shouting.

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