Biography

Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.

If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.

In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.

He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.

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Videos

Podcast_1_RethinkingingConstraints_7.mp4

Mark Barden Speaker Reel

How Challenger Brands Compete - Mark Barden

Creativity in a Constrained World: Mark Barden

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Testimonials

Mark Barden is a fantastic collaborator and leader. He sees the big picture opportunities and he knows how to take new information and quickly distill it into ideas and actions.
– Suzanne Ginestro, (former) Head of Brand Marketing, Red Bull

Booksby Mark Barden

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

For Meeting Planners

Blog Posts

Why Top Event Planners Are Booking Storytellers (You Should Too)

Discover why storytellers create lasting impact at events through wonder, not just applause—transform your audience experience today.

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AI Networking Strategies That Actually Work in 2025 with Marketing Legend Seth Godin

Learn AI networking secrets from marketing expert Seth Godin on building peer circles that outperform traditional expert models.

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Negotiation Questions Every Event Professional Should Ask Before Walking Into Any Deal

Master negotiation questions with keynote speaker Alexandra Carter that transform anxiety into confidence whenever you're seeking better deals.

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Limits Become Leverage When You Change Your Story with Torsten Gross

Transform your limits into leverage with insights from quadriplegic race car driver Torsten Gross on resilience and redefining possible.

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Change That Sticks Beyond the Stage

Change keynote speakers who transform stage inspiration into lasting transformation through clear processes and sustainable habits.

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From Resilience to Breakthrough Moments with Olympic Athlete Johnny Quinn

Learn resilience strategies from Olympic athlete Johnny Quinn to turn setbacks into breakthroughs and push through barriers in your career.

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