Biography

Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.

If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.

In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.

He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.

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Videos

Podcast_1_RethinkingingConstraints_7.mp4

Mark Barden Speaker Reel

How Challenger Brands Compete - Mark Barden

Creativity in a Constrained World: Mark Barden

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Testimonials

Mark Barden is a fantastic collaborator and leader. He sees the big picture opportunities and he knows how to take new information and quickly distill it into ideas and actions.
– Suzanne Ginestro, (former) Head of Brand Marketing, Red Bull

Booksby Mark Barden

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

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Blog Posts

Financial Planning in 2026 Requires a Clear Strategy

Have you noticed that the internet has never given more financial planning advice than it does right now? That's actually the problem. Your feed has become a 24/7 trading floor of hot takes. "Buy this."...

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Crisis Leadership Lessons from September 11 Reveal Everyday Resilience

What if the most powerful crisis leadership lesson from September 11 isn't about the decisions made in underground bunkers, but about the farmers, truckers, teachers, and everyday workers who make heroic responses possible? After sharing...

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Best Artificial Intelligence Speakers for Cybersecurity Conferences (2026 Guide)

Quick Links Artificial Intelligence Speakers Healthcare Keynote Speakers Top Technology Speakers Innovation Speakers Leadership Speakers Future of Work Speakers Get Proposal (availability & fees) If you’re searching for the Best Artificial Intelligence Speakers for Cybersecurity...

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Communication Strategies from Sarita Maybin that Transform Workplace Conflict Into Collaboration

Why Your Team's Real Problem Isn't Strategy—It's Communication When was the last time a workplace conversation went sideways, not because of what was said, but how it was delivered? Most organizations pour resources into strategic...

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The 2026 Keynote Speaker Lineup That Creates Real Momentum

If you're looking for a sign to power start your 2026, here it is: this is the year you stop negotiating with your potential. January arrives packed with goals, spreadsheets, and ambitious plans. However, goals...

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Best Artificial Intelligence Speakers for Technology (SaaS) Conferences (2026 Guide)

Quick Links Artificial Intelligence Speakers Healthcare Keynote Speakers Top Technology Speakers Innovation Speakers Leadership Speakers Future of Work Speakers Get Proposal (availability & fees) This guide features the Best Artificial Intelligence Speakers for Technology (SaaS)...

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