Biography

Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.

If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.

In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.

He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.

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Videos

Podcast_1_RethinkingingConstraints_7.mp4

Mark Barden Speaker Reel

How Challenger Brands Compete - Mark Barden

Creativity in a Constrained World: Mark Barden

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Testimonials

Mark Barden is a fantastic collaborator and leader. He sees the big picture opportunities and he knows how to take new information and quickly distill it into ideas and actions.
– Suzanne Ginestro, (former) Head of Brand Marketing, Red Bull

Booksby Mark Barden

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

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Blog Posts

Confidence Without Vulnerability Creates Teams That Never Improve

Can ego and vulnerability coexist in teams that actually win? Most leaders think they have to choose. Either you build confident people who believe they're excellent, or you create humble people who accept feedback. Either...

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Champion Mindset Starts Where Talent Ends and Work Begins

What if the champion mindset you're chasing has nothing to do with talent? You can hire the best sleep coach, the best nutritionist, and the best trainers. But what makes you want them in the...

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Inspiration Starts When You Start Nurturing Genuine Connections

What if the inspiration your team desperately needs isn't something you can give them? I've watched countless leaders invest in motivation programs, bring in outside experts, and launch initiative after initiative, trying to inspire their...

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Brand Leadership Secrets That Transform Culture and Drive Business Success

What if I told you that your brand isn't what you say it is—it's what your employees experience every single day? Most leaders treat brand as a marketing exercise, something that lives in decks and...

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AI Guardrails Guidance Leaders Actually Need Before Scaling Technology

Can you afford to trust what looks credible anymore? In early 2024, an employee at the Hong Kong office of engineering firm Arup joined what appeared to be a routine internal video call. Familiar faces...

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Storytelling Expert Bruce Turkel Reveals Why Your Events Fail to Connect

Why do some speakers make a room of 500 people feel like a one-on-one conversation? I've watched countless events where audiences sit politely through presentation after presentation, checking their phones and waiting for the break....

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