Biography

Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.

If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.

In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.

He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.

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Videos

Podcast_1_RethinkingingConstraints_7.mp4

Mark Barden Speaker Reel

How Challenger Brands Compete - Mark Barden

Creativity in a Constrained World: Mark Barden

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Testimonials

Mark Barden is a fantastic collaborator and leader. He sees the big picture opportunities and he knows how to take new information and quickly distill it into ideas and actions.
– Suzanne Ginestro, (former) Head of Brand Marketing, Red Bull

Booksby Mark Barden

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

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Blog Posts

AI Guardrails Guidance Leaders Actually Need Before Scaling Technology

AI decision-making needs guardrails. Explore how keynote speakers help leaders build responsible AI governance without sacrificing innovation.

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Storytelling Expert Bruce Turkel Reveals Why Your Events Fail to Connect

Storytelling expert Bruce Turkel shares proven techniques to transform events from forgettable presentations into experiences audiences remember.

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Leadership Lessons To Build Engaged Teams Through Culture and Empathy

Leadership keynote speaker Adrian Gostick shares how empathy, recognition, and purpose drive engaged teams in 2026.

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Black History Month Programming That Actually Builds Trust and Dialogue in 2026

Black History Month 2026 marks a century of commemorations. Discover keynote speakers who help organizations build dignity, dialogue, and trust.

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How Business Leaders Successfully Navigate Constant Market Changes

Business leaders must adapt to market changes by staying resilient, learning fast, and pivoting strategies without abandoning their mission.

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Leadership Insights to Perform Under Pressure Using Navy Submarine Decision-Making Tactics

Leadership insights from Navy submarine officer Marc Koehler on making decisions under pressure using the 40-70 rule and crisis-ready preparation.

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