Biography

Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.

If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.

In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.

He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.

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Videos

Podcast_1_RethinkingingConstraints_7.mp4

Mark Barden Speaker Reel

How Challenger Brands Compete - Mark Barden

Creativity in a Constrained World: Mark Barden

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Testimonials

Mark Barden is a fantastic collaborator and leader. He sees the big picture opportunities and he knows how to take new information and quickly distill it into ideas and actions.
– Suzanne Ginestro, (former) Head of Brand Marketing, Red Bull

Booksby Mark Barden

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

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Blog Posts

The One Life Question That Separates Victims From Victors

One powerful question changed how keynote speaker John O'Leary chose to live his life. Discover the victim-or-victor framework that works for any challenge.

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Insights from Ross Bernstein on What Champions Do When Nobody’s Watching

Learn how champions think differently and build winning habits that transform teams from talented to unstoppable with peak performance speaker Ross Bernstein.

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7 Year-End Lessons From Keynote Speaker Every Event Planner Needs Before 2026

Learn 7 powerful year-end lessons from top keynote speakers to transform your event planning strategy and personal growth in 2026.

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The Event Budget Mistake Most Planners Make

Learn with Scott Bloom why smart event planners invest in professional emcees instead of expensive keynotes to create unforgettable multi-day event experiences.

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Analog Strategies That Reduce Digital Anxiety (From a Former White House CIO)

Learn how to calm digital anxiety with proven analog strategies from former White House CIO Theresa Payton that can help you restore your human connections.

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How Elite Teams Prevent Catastrophic Failures Before They Happen (Teamwork Lessons From a Fighter Pilot)

Navy fighter pilot Jack Becker reveals how elite teams catch errors fast, protect blind spots, and perform under pressure using proven teamwork strategies.

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