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Biography

Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.

If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.

In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.

He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.

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Videos

Podcast_1_RethinkingingConstraints_7.mp4

Mark Barden Speaker Reel

How Challenger Brands Compete - Mark Barden

Creativity in a Constrained World: Mark Barden

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Testimonials

Mark Barden is a fantastic collaborator and leader. He sees the big picture opportunities and he knows how to take new information and quickly distill it into ideas and actions.
– Suzanne Ginestro, (former) Head of Brand Marketing, Red Bull

Booksby Mark Barden

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business

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Blog Posts

How Seth Godin Transforms Publishing for Books—and What Event Pros Can Learn From It

Marketing provocateur Seth Godin reveals his approach of chapters in his books and how event planners can revolutionize content creation using his riff format.

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The Mindset Shift That Transforms Adrenaline Into Leadership Fuel With Theresa Payton

Transform rejection into resilience with proven mindset strategies from the first female White House CIO Theresa Payton.

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Olympic Champion Apolo Ohno’s Blueprint for Success

This week, we had a top keynote speaker, Apolo Ohno, as a guest on The Keynote Curators podcast, where he shared the performance principles that carried him through eight Olympic medals and now guide his success in business and speaking.

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Crisis Management Lessons From 9/11: Why Top Event Leaders Prepare Before the Alarm Sounds

Crisis management begins before alarms sound. Learn how 9/11 lessons translate to event leadership and prevent disasters.

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Four Health Pillars That Transform Business Performance

Learn the four health pillars Olympic champion Apolo Ohno uses to maintain peak performance in business and life when perfection isn't possible.

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Strategic Thinking: Dorie Clark’s Blueprint for The Long Game

Dorie Clark was recently a guest on The Keynote Curators podcast, where she unpacked her revolutionary approach to strategic thinking and long-term success planning

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Related Branding & Marketing Speakers

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Bonin Bough Expert in Business Growth and Branding, Marketing, Organizational Culture Change and Diversity, Chief Strategy Officer of Group Black, Former CMO of Kraft Foods/Mondelez, Former CDO of PepsiCo
Eric Siegel, Ph.D. Predictive Analytics/AI Expert, Founder of the Machine Learning Week Conference Series, Former Professor at Columbia University
Amy Jo Martin New York Times Bestselling Author, Podcast Host, and Founder of the Renegade Accelerator
Nir Eyal Expert on Behavioral Economics and Habit-Forming Technology, Bestselling Author, Former Lecturer at the Stanford Graduate School of Business

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