Biography
Mark has helped Audi break the “Rule of Three” in luxury cars to become a real player in the industry. He’s taken Sony PlayStation from #3 to #1 in the console wars, made Charles Schwab the leading investing brand, helped redefine the mission of Clif Bar & Co, and developed a growth plan for payments insurgent Xoom.
If you want a smart, fun, intense, collaborative, and ultimately transformative experience for your brand and business, you should work with Mark. He will bring all 18 years of his direct experience with challengers — the good and the bad — to bear on your business.
In addition to consulting, facilitation, and coaching, Mark is a popular public speaker, and frequent lecturer at Hult International Business School and Presidio Business School.
He is the co-author of the highly regarded book on business creativity, A Beautiful Constraint. How to Transform Your Limitations into Advantages and Why it’s Everyone’s Business.
Videos
Podcast_1_RethinkingingConstraints_7.mp4
Mark Barden Speaker Reel
How Challenger Brands Compete - Mark Barden
Creativity in a Constrained World: Mark Barden
Testimonials
Blog Posts
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Courage in Leadership That Turns Fear into Purpose and Action, with Julian Pistone
Discover how courage in leadership transforms fear into purpose and action, with insights from keynote speaker Julian Pistone.
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Positivity at Work Is a Trust Signal, Not a Mood
Positivity at work isn't a mood: it's a trust signal. Here's how to build the conditions where hope is rational and progress is real in your workplace.
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