Book Mike Cessario through The Keynote Curators
Biography
Mike Cessario is the co-founder and chief executive officer of Liquid Death, a canned water company with the tagline “murder your thirst.” The drink hit the shelves in 2019, and in 2022, the company’s estimated value hit $700 million. Mike was inspired to create Liquid Death after attending a Vans Warped Tour in 2009, where he watched concertgoers drink water out of Monster Energy cans to stay hydrated. Mike Cessario wondered why no one had ever marketed water in a similar manner to Monster and began his journey into creating Liquid Death.
Mike Cessario has a marketing background, having served as a creative director for agencies such as VaynerMedia, Porter & Bogusky, and Street League Skateboarding. Having always been passionate about health and fitness, Mike was begrudged that beer and energy drink brands got to do the cool advertising, so he decided to put his own spin on the water market. Now with 14 flavors as of 2024, Liquid Death has merch with punk rock imagery that includes partnerships with Martha Stewart, Bert Kreischer, and many more.
Not just another water brand, Mike Cessario is dedicated to limiting single-use plastics by packaging Liquid Death water in cans rather than plastic bottles. Cans, unlike bottles, are infinitely recyclable. The company also donates a portion of its sales to fighting plastic pollution.
Contact us for Mike Cessario fees and availability
Videos
Speech TopicsExpand each topic to learn more
Advertising is easy. Ask the average person if they could come up with a great idea for a commercial. Most will say yes. That’s because the bar for 99% of advertising is so low. But if you ask them if they could write a hit comedy TV show or create an Instagram account with three million followers, almost none of them will say yes. Entertaining is hard. But people actually care about entertainment. No one cares about marketing. We easily tune it out or skip it. In this session, Mike Cessario, the CEO and Founder of Liquid Death, will discuss the ability to generate outsized returns in the modern media landscape with an entertainment-first approach to brand-awareness and brand-loyalty.
For Meeting Planners
Get in TouchContact US
Fill out the form so we can best understand your needs.
A representative from The Keynote Curators will reach out to you.
Blog Posts
Workplace Culture Lessons on Trust and Safety with Danny Goldberg
Danny Goldberg explains how leaders can close the gap between the workplace culture they intend and the one employees actually feel.
Read More
Real Productivity Is About Deciding What Not to Finish Before Year-End
Real year-end productivity means finishing fewer things well rather than everything done. Here is how to choose what deserves your time before December 31.
Read More
What is Psychological Flexibility and Why Leaders Need It Before a Crisis Hits
Psychological flexibility keeps leaders steady in a crisis. Dr. Jannell MacAulay shares what the cockpit teaches about calm under pressure.
Read More
Workplace Communication Patterns That Are Costing You More Than You Think
Melina Palmer explains how poor communication quietly creates friction that costs businesses trust, sales, and loyalty.
Read More
Customer Service Strategies That Actually Work in the Real World
Brad Cleveland breaks down why good customer service is hard work in disguise, and what it takes to get it right in the AI era.
Read More
Resilience Is a Cultural Contingency Plan, Not a Personal Trait
Every event planner knows the moment when resilience stops being a theory. At 7:12 a.m., the group chat lights up. The keynote’s flight is delayed. The ballroom doors open in 48 minutes. The sponsor wants...
Read More
Values in Business: Why Living Them Matters More Than Posting About Them
Are your values just posted on the wall? Keynote speaker McKain explains why living your values, not displaying them, is what keeps customers loyal.
Read More
Why Curiosity Is the Secret to Real Growth in Business and Life
Discover why curiosity, not busyness, drives real growth. Diana Kander explains how a weekly reset builds curiosity into business and life.
Read More